2. The list included CoverGirl, Dior, L’Oréal, Maybelline, Rimmel London, and Proactiv.
6. Prominent cheekbones, strong jawlines, full lips, and light skin appeared in every composite image.
“Beauty brand models tend to be highly youthful, unblemished, and appealing – and while attractiveness is ultimately a matter of subjectivity, societal beauty standards lend themselves to similarly featured beauty models regardless of brand name,” Canva reported.
8. Calvin Klein, Hanes, Victoria’s Secret, Candie’s, Nike, and Skechers were among the brands examined.
“Clothing models, in general, look more like models and less like the common man, while shoe models and sports brand models seem to appeal more to what marketers may deem the ‘average American.’”
9. The conclusion? “Beauty is in the eye of the beholder, and when the beholder is the American consumer, beauty standards seem to be strikingly restricted,” researchers said.
“However, allure is not the only component of successful aesthetic advertising. Relatability is also key.”
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