Browse links
US residents can opt out of "sales" of personal data.
We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
Some practical, some just for funsies.
Promising review: "This cup holder is perfect! It helps me a lot! Last time I took a plane with a suitcase and a cup of coffee, I dropped and spilled my drink everywhere when it was my turn to check my passport and ticket. It was a nightmare! This time, I bought this cup holder to do me a favor! I don't have to worry about where my cup and phone are! I can free my hands to do other things. I love it so much! Hope you love it too." —Philip
Get it from Amazon for $15.99 (available in four colors).
Chic Geeks is a Black woman–owned business that designs luxury tech accessories to add personality and color to people's workspace.
Promising review: "I bought this keyboard cover as a gift for my niece who uses Final Cut Pro often. She absolutely loves it and discovered new shortcuts for editing. It’s totally worth the money." —Staci Rutherford
Get it from Chic Geeks: $20 (for the Adobe Photoshop shortcuts cover) and $20 (for Final Cut Pro X shortcuts cover; both are available in most MacBook models and sizes).
Dreamy Daisy is a small accessory shop based out of Washington, DC. Check them out for handmade canvas backpacks, spa headbands, scrunchies, and more.
Promising review: "The product is super cute and fits cups perfectly!!! I bought this for my coworkers and now I need to order one for myself." —Wendy
Get it from Dreamy Daisy on Etsy for $15.99+ (available in four colors and sold individually or in sets of two, three, or four).
Promising review: "LOVE THIS PRODUCT!! I am a 36F and have an impossible time finding a sports bra for running. I used this band over a cheaper sports bra and am never going back. It’s so comfortable and so much more breathable than my expensive max support bras. I need an extra now for when this is in the wash!" —Elizabeth G.
Get it from Amazon for $24.99+ (available in six colors and small and medium sizes, which fit dress sizes 6–12 and 12–18).
Plus, it comes with a nylon spatula and a recipes to give you some inspiration.
Promising review: "Because this pan is intended for the 'brownie-edge lover,' if you aren't one, this is not the pan for you. Now if you're still reading then you must have heard the rumors about this pan. Not being one who makes brownies more than once a month I just couldn't convince myself to spend over $30 on a pan. Now that I have it I will never go back to a standard pan for brownies. It gives every brownie at least two chewy edges, it's totally nonstick, and there is no oiling or flouring necessary. Cleanup is easy. A little hot water, soap, rinse, dry, and voilà!" —Cricket
Get it from Amazon for $36.95.
Béis is a woman-owned travel accessories company from Shay Mitchell.
I just bought this bag for a five-day cross-country road trip and it came in sooo clutch. First, I flew with it and was able to stow it under my seat so not only did I not have to check a bag, but I didn't even have to deal with overhead storage. Then, it traveled through 10+ states and various hotels with me. My absolute favorite parts of the bag are the compression straps and the fact that it fully unzips. This makes it *SO* easy to pack, unpack, and take through airport security. I was able to fit ~four pairs of leggings, four T-shirts, two sets of pajamas, two pairs of shorts, two bathing suits, a sweatshirt, a week's worth of undergarments, travel toiletries, an iPad, my wallet, and more odds and ends.
Promising review: "This backpack truly does it all! It functions as a regular backpack that can be used for work/school but it also functions as a travel backpack for flights or road trips! The quality is amazing and I love all of the small little details that make this bag feel high end." —Makenzie S.
Get it from Béis for $78 (also available in black).
Promising review: "OK, I'm not going to lie. I was skeptical about these pants. I hate buying clothes online without trying them on first, but the reviews here said that they runs true to size, so I trusted them. I am SO GLAD that I did. These pants are everything I ever wanted. Make my butt look cute? Check. No nasty zipper to dig into my gut? Check. Perfect length for any season? Check. I can wear these with a cute blouse as a teacher, and still look professional, while still being comfortable. I feel comfortable wearing these basically any time, and I think that if you're lacking a pair of them and thinking about it, you should go get a pair. They're AMAZING." —AlySedai
Get them from Amazon for $17.44+ (available in women's sizes 2–28, in three lengths, and eight washes).
Psst: this item is included in Prime Wardrobe so you can give it a trial run if you're a member!
Sijo is a small, woman-founded home brand from Anni Stromfeld and Jacob Xi (friends since middle school!). The brand is all about affordable luxuries from sheets and loungewear to candles and aromatherapy. They've partnered with the Joyful Heart Foundation — a nonprofit that supports women who have been victims of domestic violence, sexual assault, and abuse — and donate a percentage of their sales to fund education and advocacy programs.
I've recently forayed into being a Sheet Snob™ and I have to say these are some of my absolute favorite. They are SO freaking soft, cool to the touch, and they don't pop off the corners of my bed even though I have a pretty thick mattress topper and — perhaps more pertinent — a BF who seemingly practices Tae Kwon Do in his sleep. I have the set in forest green and have to say the color is particularly *rich* looking, too.
Promising review: "I love these sheets! They are so soft! I ordered one set and loved them so much I had to get another set. I got rid of all of my other sheets because I knew I would never use anything except my eucalyptus sheets." —Karen B.
Get them from Sijo for $145+ (available in sizes twin–California king and in eight colors).
Ponyback is a small biz from Stacey Keller. When she couldn't find a hat that worked well with all hairstyles, she set out to make her own.
Promising review: "I can't believe how perfect this hat is — I wear my long, curly hair up 90% of the time and this works for ponytails, messy buns, braids, or any combo. It's SO comfy I don't even realize I am wearing it until my kids say to me 'no hats at the table' haha. This hat will be my summer lifesaver." —Nancy K.
Get it from Ponyback for $49.99 (available in four colors; available in sizes XS/S–L/XL and in four colors).
Ruby Love is a Black woman–founded apparel company from Crystal Etienne. All of the brand's bodysuits, underwear, leggings, and sleep shorts feature patent-pending technology that protects against leaks and stains. Their leggings can be worn with or without a pad as they can collect up to 2.5 tampons' worth of your flow.
Get them from Ruby Love for $49.99 (available in women's sizes XS–3XL and Juniors).
Promising review: "Very, very nice. I am a renter so putting a huge hole in the wall to hide my wires was not going to happen. After searching for something that could help with the look of the wires in my living room, I was glad to have come across this socket! I love it. I just installed it last night, I’m extremely happy with the look and the adhesive works really good. I highly recommend it :)" —Nlizr
Get it from Amazon for $23.95+ (available in five different lengths/configurations).
Promising review: "I smiled when I saw this online and thought 'Why not?!' Turns out it is a really useful little ottoman and extremely comfortable. I love the touch of whimsy it brings to my living room." —Pamela M-L
Get it from Amazon for $77.43.
The versatile treadmill is super lightweight and simple but it still keeps track of your speed, steps, time, and distance. The aluminum-reinforced hydraulic handrail allows you to start, stop, pause, and increase or decrease speed just like any other model. While the standard Treadly is controlled with a remote, the Treadly 2 works with an IOS app where you can set daily or monthly goals, join live groups, or compete against friends.
I got the Treadly 2 a few months ago and it's been massively helpful during quarantine. My mom was the only one home when it was delivered and despite being only 5' tall (she'll tell you she's 5'2"), she managed to get it into the house and up a full flight of stairs because she's just that stubborn. (She does now admit it's a two-person job, however.)
Setup is a breeze as it's literally already put together — all you have to do it plug it in. The controls are easy to use and once you pair it with your smartphone, the app instantly recognizes whenever you turn the treadmill on. Beth (aka my mom) has an Apple watch so she used the activity tracker on there to see if the distance and calories matched up between Apple's tech and Treadly's tech and they did so she gives that a thumbs up. After walking on it for a few weeks (roughly an hour per night, four nights a week), her favorite things are: the switch functionality (great for interval training), how stable it feels both on carpet and laminate or hardwood (she tried both), and overall ease of use ("it feels like you're walking on an airport people mover!"). Her only advice for Treadly — if you're listening — is to add a cup holder accessory LOL.
Get it from Treadly for $749+ (originally $849+; available in Basic and Plus models).
The quiet and compact stationary bike weighs just 51 pounds and is easy to move around thanks to four wheels. The desktop also has ample room for not only your laptop, but a drink, notebook, or whatever else you need close at hand.
Promising review: "This is the tool of 2020! Zoom meeting? No problem — pedal away! Teleworking? No worries about your cardio! I’ve been struggling to balance a new baby, running a business remotely, and getting exercise — until now! This bike is a lifesaver. The desk and seat are fully adjustable and it comes fully assembled (other then having to put in the desk). It rolls easily and stores small. I can’t recommend highly enough!" —Angela P
Get it from Amazon for $279+ (available in five configurations and two colors).
Promising review: "If I could give this product 10 stars I would. We moved into a rental and our stove has a glass cooktop. The previous renters left it an absolute mess and it’s bothered me the whole time we’ve lived here. I finally broke down and purchased this — and I wish I had done it sooner. Pro tip: Use water and Dawn Powerwash with a little bit of elbow grease and your stove top will be as good as new!!!" —Gina C
Get a pack of two from Target for $6.79.
What's included: Magnetic styling concentrator attachment, magnetic smoothing nozzle attachment, and magnetic diffuser attachment.
Promising review: "I adore this blow-dryer so much. I had my eye on it since it first hit the market and saved up all my gift cards to finally purchase it on my birthday (it is worth the price tag). Not only is it gorgeous and elegant to look at, it seriously does cut my hair drying time in half. As a college student who is always on the run, this saves me so much time. I have long, thick, dark, curly hair that would normally take over an hour to style. My favorite part of this dryer is how it diffuses my curls. People do notice the difference when I use the Dyson versus when I let my curls air dry. The compliments come rolling in with the use of this dryer. It is really quiet, powerful, and not heavy, making it easy and convenient to use. I do not regret this purchase one bit. For straightening or enchancing my curls, the Dyson goes beyond my expectations." —Prissy515
Get it from Nordstrom or Sephora for $399 (available in three colors).
Modern Picnic is a woman-owned small biz from Ali Kaminetsky. I have the brand's Luncher in green faux croc and no one believes me when I say it's a lunch box! It's just the right size for a small meal/smattering of snacks as it can fit a sandwich and side salad or a few hard seltzers, cheese, crackers, hummus, and veggies. I like that there are built-in slots for my utensils so they don't get lost in the bottom of the bag and the whole thing is rather rigid, so if you're carrying something heavy like a drink, it won't drag down the whole bottom.
Promising review: "To everyone out there — you NEED this!! You can use this chic classy tote for: lunch for work, snacks for kids, breast milk transport from work, IVF injectables (so you can actually leave your house and not carry a cooler). I could go on and on! I want one for every season!! Thank you for making my life classier. The Luncher just makes me smile with all the possibilities it can be used for." —Heather
Get it from Modern Picnic for $149 (available in 16 colors/styles).
The queen-size pillow features a zippered design so you can easily pull out/readjust the down-alternative inserts as needed.
Promising review: "Thank god for this pillow!!! I’ve been on the search for a while now and I am so happy with this one. I took two of the layers out and now it’s perfect for me. Nice and soft and still supportive. I’m sleeping so much better now." —Anna Durtschi
Get it from Amazon for $79.99+ (available in two sizes).
Flare is a woman-founded brand from Sara de Zarraga and Quinn Fitzgerald. The two met at Harvard Business School and are very open about Flare having been inspired by their surviving sexual assault. In emergency situations, the innovative cuff can send a text (like the one above), receive a fake call, and even send your GPS location to 911. Depending on how often it's used, the bracelet's battery can last up to two years.
Promising review: "I am so impressed!! The phone call options are so natural and believable, and the ability to customize the name of both the Flare 'caller' and 'texter' is ingenious. I did a couple test calls and texts, and they worked perfectly. Thanks again for all the time, effort, and thought that obviously went into the creation of this beautiful safety piece. I am so impressed!!" —Alexandra
Get it from Flare for $129 (available in two styles, four finishes, and three metal colors).
The top and bottom of this snap together to fit in an oven, so you can grill up six perfectly crisp, melted s'mores at once. It also works with grills and is dishwasher safe for easy cleanup.
Get it from Bespoke Post for $28.
Jennifer Cox's Nashville, Tennessee–based Candlelit Desserts sells exactly what you think — candle versions of scrumptious treats like milk and cookies, key lime pie, and loaves of apple cinnamon bread.
Promising review: "Super Cute! The candle smells exactly like Froot Loops! Looks super realistic! 15/10 Would definitely recommend! Absolutely love! ❤️" —Keira
Get it from Candlelit Desserts on Etsy for $24.99.
After a bout of pandemic-induced insomnia I picked up one of these USB-chargeable masks and can honestly say it was LIFE changing. If you're sensitive to light or sound, this mask is where it's at. The contoured, cool-to-the-touch eye pads are super cozy and extra padding on the bridge of the nose ensures no light seeps in. I was concerned about feeling the headphones through the mask and not being able to sleep in my usual position (mountain climber, the hand's down comfiest position), but they really are unnoticeable. I can sleep through the night with it on and the Velcro straps have never once gotten stuck in my hair.
Promising review: "I always have a lot of trouble going to sleep the moment I lay down in bed. I would always browse on my phone till my eyes get tired and fall asleep. This eye mask blocks out the light and the music blocks all the noise around me. It is incredibly soft and very comfortable to wear. I could wear it all night long during sleep without hurting my ears like a regular earphone does to me." —Si Lia
Get it from Amazon for $22.49
If that doesn't do it for ya, you can also listen to Sleep Stories by Matthew McConaughey, Lucy Liu, and Stephen Fry. Or, you can go with tried-and-true nature sounds like rain on leaves or crashing waves.
Get a seven-day trial for free, an annual subscription for $69.99, or lifetime subscription for $399.99 from Calm.
The money-eating piggy bank accepts all standard change and it'll automatically open its mouth when it senses your hand.
Promising reviews: "This thing legitimately gave me a bit of anxiety when I first unboxed it. It was way creepier than expected. I think it might help me not be afraid of this one doll in my house I have nightmares about. This is much worse. I wouldn't recommend this for kids at all, but as a gag gift or interrogation tool I would say go for it." —mysticalkiwi
"Pink and horrifying. Right up my alley. I love this sucker. It sits there and judges me. It's sitting here and judging me now while I write this. 10/10 great companion, just don't get on its bad side." —Delaney Gillpatrick
Get it on Amazon for $14.99+ (available in three colors).
You can find a handful of wacky and wonderful things in this Toronto, Canada–based small biz.
Promising review: "This is so fun. It's a great gift for anyone that likes to BBQ!!" —Emma Paynter
Get it from Tom's Ridickulous Things on Etsy for $24.99 (originally $31.22).
Jane Dottie Vintage is a Black woman–owned business founded by by Tatyana ZW Alanis in 2019.
BuzzFeed shopping editor Kayla Boyd loves these and says:
"Giant scrunchies are the accessory I never knew I needed. I have big, curly type-3 hair and I'm constantly putting it up and taking it down throughout the day. These adorable scrunchies make throwing my hair up in a messy bun so much more fun. The satin ones are especially great for being gentle on your hair. In addition to the most beautiful scrunchies I've ever seen, they also sell curated vintage finds, jewelry, and more."
Get them from Jane Dottie Vintage starting at $11 (available in mini–extra large sizes).
Puffin Coolers makes all sorts of koozies from plaid flannels and life vests to sleeping bags and knit sweaters, so make sure you give their other offerings a look.
Promising review: "The arms are more sturdy than I thought they would be. They're handles! Incredible quality that has made two people I gifted them to extremely happy!" —Juliann G.
Get it from Puffin Coolers for $12.95 (available in five colors).
Promising review: "I was skeptical that this puller would actually work. I wear dresses Monday through Friday for work. I buy ones that have long, hidden zippers. I am breaking about one zipper every two weeks trying to zip them up by myself. It was costing me about $50 to replace the zippers. Finally, I broke down and bought this. I am so happy that I did. It takes a couple of times to get it on right, but once you get the zipper puller on the zipper, it zips right up. This is perfect! It's great for single moms like me!!!" —M. Sanders
Get it from Amazon for $14.99 (available in red, pink, and black).
Reviews in this post have been edited for length and/or clarity.