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    30 Beauty Products You’ll Be Glad You Impulse Bought

    Brow soap, pigmented spray-on hair paint, and other products the beauty gods have blessed us with...

    1. Cuticle Guard Tape helps you do the unthinkable — color inside the (manicure) lines! Just swipe the latex tape around cuticles, let it dry, and simply peel it off when you're done painting your nails. This genius product will have everyone asking which salon you went to because your home manicures will end up looking super professional.

    Promising review: "I love this product and how well it worked/works! I used it with gel nails and and led/UV lamp and it worked great!! It dried almost immediately and a little goes a long way! I love this product and will be back once this runs out! I love it and it makes me want to paint my nails because I don't have to worry about so much correcting any mistakes! Love it, thank you!" —Kathy Gortney

    Get it from Amazon for $7.99.

    2. Lavinso Foot Exfoliation Peeling Mask sloughs off dead skin and calluses so your feet feel and look as soft as a baby's bottom. No scrubbing needed — just slip your cuties into these booties for intense exfoliation and a ton of moisture.

    Reviewer peeling feet after using peel mask
    Reviewer moisturized feet after peeling

    Promising review: "My poor feet have been extremely neglected ever since I was pregnant two years ago. This was the first time I really ever had very rough, hard heels and 'old'-looking feet; so bad, I didn't even want to have a pedicure or wear sandals. Anyway, these foot peels were super easy to use and boy are they effective. It was the fourth day that my feet began to peel — very strange! Totally painless. The new skin coming through was very soft, like new. I would totally recommend. My sister and mother have requested their boxes." —Ally CHR

    Get it from Amazon for $19.95.

    3. Meow Meow Tweet Deodorant Cream offers a natural alternative to traditional anti-perspirants. It's made with baking soda, essential oils, and butters that will moisturize your underarm skin — and most importantly, keep you smelling fresh by banishing bad smells from sweat and bacteria.

    Meow Meow Tweet jars of the deodorant cream
    Meow Meow Tweet

    This lovely small biz creates vegan deodorant, skincare, and zero waste haircare products — all in small batches — that you can feel good about.

    Promising review: I have never in my life found a natural deodorant that actually works. This stuff is the best. Also, plastic-free packaging? What could better? Thank you, thank you, thank you. I am going to buy this forever. Thanks for making a great product!" —Rae

    Get it from Meow Meow Tweet for $14 (available in three scents and three sizes).

    4. Dr. Jart+ Focuspot Blemish Micro Tip Patch touts itself as a micro-needling alternative because of its pointy tips infused with hyaluronic acid, vitamin B3, and peptides that dig deep into acne spots. The ingredients moisturize skin, reduce the appearance of blemishes within two weeks, and it's completely painless!

    The acne patch with micro tips
    Model wearing the patch on her cheek

    The patches are free of sulfates SLS and SLES, parabens, formaldehydes, mineral oil, triclosan, petrolatum, synthetic dyes, BHT, DEA, and fluorescent material.

    Promising review: "WOW! I’ve had a tough spot of big cystic pimples that wouldn’t dry out or get any smaller no matter what I did. I wore one of these overnight. The next day, one of the pimples was completely white and gone in a few hours and the other was significantly smaller and is now almost gone. I’ve used many spot treatments before, but I LOVED this one. Definitely buying more! And I loved the microneedles it has, really think that’s what made such a difference!" —cassiefernandez

    Get a pack of six from Sephora for $18.

    5. Annatato Eyebrow Soap creates fluffy brows without having to get them professionally laminated. Save yourself some $$$ by adding this to your cart.

    Promising review: "I had been on the hunt for a product like this for the longest time. I have full eyebrows with hairs that don't seem to want to say in place. I came across this product, and at first, I was hesitant to buy it, I didn't think it was going to work but let me tell you, I've been having good eyebrow days because of this product. The application process is easy and the soap doesn't dry as fast, so you have time to brush your eyebrow hairs to the desired style or fill in your eyebrows. This soap doesn't leave a white residue. I've used this soap for my flyaways too that are hard to tame. I highly recommend this soap, not only because it's so inexpensive, but also because it works! I will be making another purchase before they sell out." —Nallely Gonzalez

    Get a pack of two from Amazon for $6.99.

    6. Tower 28 Daily Rescue Facial Spray soothes dry, irritated skin with just one spritz. It's safe for all skin types because it doesn't contain any alcohol, oil, or fragrance.

    Model before and after using spray
    Model spraying product in air
    Sephora

    Tower 28 is a woman-owned small business based in Los Angeles. The founder, Amy, started the brand after working 15+ years in the beauty industry. Despite her career, she was unable to find a solution for her skin issues until she created Tower 28. The company specializes in non-toxic, vegan, cruelty-free beauty products that are safe to use on all skin types.

    Promising review: "This product is perfect for refreshing my skin throughout the day and calming my redness. As it only contains three ingredients, it’s so calming for my super sensitive skin. I keep it in my purse at all times for whenever my skin needs a pick-me-up. This product has truly helped me. I see a major difference." —travis3145

    Get it from Sephora for $28 (available in two sizes).

    7. Batiste Dry Shampoo quickly removes excess oil from your roots in case you don't have time to wash your hair in the a.m. Now you can sport that ~va va volume~ and avoid heat for a while without anyone noticing that it's not fresh from the salon.

    Promising review: "This literally changed my life. I was one of those people who used to complain about needing to wash my hair DAILY. I have thin, light blonde hair. I looked greasy and unkempt after one day, not even taking into consideration working out or sweating. But now?! A whole new world. Now, my hair can look smooth and straight, because I don't need to wash, dry, then straighten every morning (what a time-suck!). Now, I just straighten and dry shampoo. I've used the extra time in mornings to improve my makeup routine, take my dog on longer walks, etc. AND I look more put-together at work. Get this stuff. Conserve water. Never look back." —Eemn83

    Get it from Amazon for $12.

    8. Elisabeth Mott Thank Me Later Eyeshadow Primer allows you to have a crease-free, matte look on your lids by providing an oil-blocking barrier. Now, you can finally sport a bold smokey eye ALL night long.

    Reviewer's tube of
    Reviewer's makeup after 20 hours of wear, showing no fading or smudging

    Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high-end to low — MAC, Lorac, Urban Decay...they don't hold a candle to Thank Me Later. I have very oily skin. I use this primer and my shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands, if I'm lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae

    Get it from Amazon for $13.68.

    9. Pretty Fab Nail Wraps make it look like as if you just stepped out of the salon! These are easy to apply, allow your nails to breathe, plus there are a ton of different designs to choose from.

    Model's hands with floral nail wraps
    Pretty Fab Nails

    This darling little biz is based in Florida and sells a variety of nail wrap designs, stickers, and nail tools and accessories.

    Promising review: "I wanted to wait to review these nail wraps as they just kept going! I bought these thinking I would be happy if they lasted the weekend... I finally removed them last night after 26 days! I followed the application instructions (swipe nail with nail polish remover beforehand), and finished with a top coat, making sure to cap the tip of the nail too. When wearing these nails, I bathed, I swam, and they still lasted! One set will be enough for two applications for short nails. I would definitely purchase these again!" —Charlotte Wilkinson

    Get a set from Pretty Fab Nails on Etsy for $6.99.

    10. Garnier SkinActive Micellar Cleansing Water removes waterproof makeup that won't budge, getting rid of dirt and excess oil to leave you with clean skin sans residue.

    Reviewer holding bottle of micellar water
    Reviewer before and after photo using micellar water

    Promising review: "I switched from using makeup pads and makeup remover for environmental purposes, and switched over to reuseable makeup cloths and micellar water. This has been my favorite, as it removes makeup and cleanses skin. I have very sensitive skin, so I just use this on my face at night and follow up with a light moisturizer. This combination has done wonders for my skin, and I keep on coming back to this one by Garnier because I've had no negative side effects." —Claire

    Get it from Amazon for $7.97 (available in four sizes).

    11. Under-eye gel patches made with ginkgo biloba, peptides, and antioxidants, which can help to de-puff and soothe tired eyes. This will provide relief *and* erase any evidence that you didn't get your beauty rest.

    BuzzFeed editor eyes before and while using under eye patches
    Jennifer Tonti / BuzzFeed

    The under-eye patches are free of parabens, fragrance, silicones, and dye.

    Promising review: "I’ve tried cheaper brands here on Amazon but I think I’ll be a Skyn Iceland fan for life! I’ve used their other eye products, face washes, and masks and they’re of top quality! I put these in the freezer then apply them to my eyes for 10 minutes. They feel great! The coldness helps to wake you up. After your eyes are hydrated and significantly less puffy. I also suffer from dark circles and these have helped immensely. Well worth it." —Student

    Get a pack of four from Amazon for $18 (available in four pack sizes).

    12. L’Oreal Paris Elvive 8 Second Wonder Water revamps your hair quicker than you can say "abracadabra!" This rinse-out treatment uses a blend of moisturizers and amino acids to reverse damage in seconds, making your tresses feel light as a feather while looking shiny and feeling silky.

    Reviewer photo of Wonder Water in hand
    Reviewer photo of curly haired woman

    Promising review: "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would've thought this brand would work on my hair. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen." —Theressa Hailey

    Get it from Amazon for $8.09.

    13. Kristin Ess Rose Gold Temporary Tint delivers a dose of bold, beautiful color to hair — no commitment (or bleaching!) required. Spray it on wet or damp tresses and enjoy a fun look that will last through at least one to three shampoo sessions.

    Reviewer with pink hair from using product
    Bottles of product on pink background

    Promising review: "I absolutely love this stuff. There's no commitment and no staining the hair. It is literally a put-in-and-wash-out product. I have platinum blonde hair and there was no tint of pink left behind or anything. I love this stuff! It's gives you rose-gold pink hair, so beautiful." —Lee

    Get it from Amazon for $13.22 (also available in a pack of two).

    14. CeraVe Moisturizing Cream replenishes dry skin with essential ceramides so you can say goodbye to dry, flaky, itchy skin in just four weeks. It's great for all skin types and is suitable for face *and* body!

    Reviewer holding cream bottle
    Reviewer showing face before and after using product

    Promising review: "I am a doctor, not a dermatologist though. In our world when it comes to dermatology issues we have a saying: "If the skin is too wet, then dry it; if it is too dry then wet it; if this doesn't work, then use steroids!" I have struggled with a dry skin for a long time and have used a lot of different emollients and moisturizing creams. My face was often red, and would peel off. I really though I had some autoimmune condition, and tried a course of steroids. I tried this cream, and it did wonders for me." —Mounir Errami

    Get it from Amazon for $17.78+ (available in three sizes).

    15. Lovoir Winged Eyeliner Stamp quickly creates the perfect winged eyeliner every 👏 single👏 time👏! Your purr-fect cat eye will no longer take away half of your morning.

    BuzzFeed editor gif showing how to apply Eyeliner Stamp
    BuzzFeed editor photo showing results of using Eyeliner Stamp
    Maitland Quitmeyer / BuzzFeed

    Promising review: "I just want to make my morning routine as easy as possible. I love winged liner but I don’t have the steady hand for it without mistakes. This makes the perfect and consistent wing every time. Love it! I ordered the 10mm and now I’ll have to try the 12mm!" —Julie B

    Get it from Amazon for $14.97 (available in three sizes).

    16. Lanoplips Ointment 101 kicks dry skin to the curb. This cruelty-free cult fave can be used on everything from brows to toes; it uses vitamin E and other moisturizing agents to cure dry lips, cracked skin, tame unruly brows, and ease itching caused by psoriasis and eczema.

    BuzzFeed editor photo of Lanolips in hand
    BuzzFeed editor before and after lips using Lanolips
    Natalie Brown / BuzzFeed

    Promising review: "This stuff does not just sit on top of your lips and make them slimy — it actually absorbs and makes them feel like baby-soft skin. Not sticky at all and no shine so it's great to go outside around the lip where the dryness is without showing. In winter especially, my lips are red and irritated and stinging from the dryness and I have to keep applying lip goo all day. This stuff, one application and they feel soft for hours even after eating. Use it at bedtime and they are perfect the next a.m." —pltrn

    Get it from Amazon for $13.59+ (available in five scents).

    17. No-drip cleansing cuffs allow you to wash your face over the sink in the morning quickly without water dripping down your arms or making a puddle on your floor. They're super stretchy and soft so you'll feel comfy and cleansed.

    Model wearing a pink cleansing cuff
    LA Beautyologist

    LA Beautyologist is a Black- and woman-owned small business from esthetician Nai Roberts-Smith. She also owns her own studio — The Golden Rx Skin Studio — in LA where she offers skincare and body treatments. 

    Get a pair from LA Beautyologist for $23 (available in five colors).

    18. Essence Lash Princess Mascara gives the falsies effect for under $5. You'll get phenomenal volume that won't flake or dissolve all day every day, plus it's cruelty-free and buildable so you won't get the spider lash look.

    Reviewer eyelashes with Essence Lash Princess Mascara
    Tube of the Essence Lash Princess Mascara

    Promising review: "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour workday right to the gym and sweat like crazy...and this stuff doesn’t budge! I love it!" —Carrie E Miller

    Get it from Amazon for $4.99 (available in a single or double pack).

    19. Maybelline's Instant Age Rewind Concealer will shorten your morning makeup routine! It takes seconds to apply and blend, thanks to the handy sponge applicator. 

    BuzzFeed editor applying the concealer under eyes
    BuzzFeed editor showing the under-eye coverage
    Kayla Suazo / BuzzFeed

    Promising review: "I really like this concealer for everyday use. Let me start off by saying I’m an admitted makeup addict so I have a ton of concealers, mostly more expensive ones but this little gem really surprised me. I have very sensitive skin especially around my eyes and this concealer didn’t bother me at all. It works well, not a super glam perfect canvas well but great for a natural everyday look. It’s quick and easy to put on and doesn’t crease or wear off easily. It washes off easily with soap though. This is my new go-to concealer for quick everyday makeup." —Amanda

    Get it from Amazon for $7.41 (available in 18 shades).

    20. Schick Hydro Silk Touch-Up Facial Razor gives you salon-quality dermaplaning results. It'll get rid of unwanted hair, remove dead skin, and lightly exfoliate your face.

    Reviewer's face before using razor
    Reviewer's face after using razor

    Promising review: "I regularly used the Tinkle facial razors, which I thought worked well, but I just used one of these razors for the first time yesterday and OMG the amount of peach fuzz and to my surprise dead skin that came off was shocking and oh so satisfying. I will definitely be stocking up." —I & S. Stark

    Get a pack of three from Amazon for $4.99 (available in a three- or nine-pack).

    21. Revlon Volcanic Face Roller allows anyone with oily skin to test out absolutely any foundation or look. This tool absorbs shine in seconds without messing up your makeup. Pass this magical wand over any greasy areas of your face instead of packing on more powder, and you'll be amazed at the results.

    Reviewer holding face roller in hand
    Reviewer using Revlon oil-absorbing volcanic face roller

    The face roller is reusable! Just twist the ring to pop out the stone, then wash it with a mild soap/cleanser and let it air dry after every use.

    Promising review: "This rolling device is like pure magic. You simply roll it around your oily areas and BOOM the oil magically vanishes into the ball never to be seen again! I eventually got added to a waiting list here on Amazon and once they had it in stock again, they charged my card and sent it my way! If you have the chance to purchase this and you have oily skin, get yourself on the waiting list if you need to and just kick it until it shows up. You will be pleased. Thank me later." —Veronica Cooper

    Get it from Amazon for $11.65 (available in two colors and with or without a case and refill roller).

    22. Maybelline Lip Lifter Hydrating Gloss helps add moisture to your pout with hyaluronic acid. It glides on evenly, doesn't feel sticky or drying, and comes in 14 highly pigmented shades!

    Reviewer showing lips with two shades of gloss on them
    Reviewer showing two bottles of lip gloss

    Promising review: "I was looking at Fenty, Kosas, and other lip glosses at Sephora and then I heard about this Maybelline lifter gloss and decided to try this instead. Since I could get three or four different colors in this gloss for the same price as one of the high end gloss, I went this route after reading all the good reviews here. The reviews were right — this lifter gloss has the same kind of applicator brush, wear, and moisturizing capabilities as high-end glosses. My favorite color is stone — it's a great neutral nude that flatters a lot of different skin tones." —Z Fam

    Get it from Amazon for $6.97 (available in 20 shades).

    23. Diane Fromm Flexible Curling Rods give fabulous waves to even pin straight strands that usually can't hold a curl — just roll your wet or dry hair into the rods for a few hours. These are soft and comfortable enough to wear overnight *or* during the day.

    Reviewer's before wearing the flexible rods
    Reviewer's after with wavy hair

    Just twist them to your liking (a loop, C-, or S-shape)!

    Promising review: "As someone who colors their hair, I am constantly on the lookout for ways to style my hair without further damaging it. I therefore try to stay away from heated methods of styling hair as much as possible. I prefer heat-less methods like this, because the curls seem to set for longer and stay bouncy. Let me preface by saying this: The 'before' photos of my hair were taken after having the curlers in my hair for only two hours. I have pretty thick hair and was looking for a casual, wavy look...the fact that my hair took to curling in such a short period of time is AMAZING!! I also love the fun assorted colors." —kiana

    Get a pack of 30 from Amazon for $9.99+ (available in two styles).

    24. L'Oréal Paris Infallible Fresh Wear Powder Foundation feels like Tinker Bell applied your makeup with a light but magical touch. It's a full-coverage powder formula with a matte finish and stays put! It blurs redness and acne and lasts all day — sign me up!

    Reviewer before using foundation
    Reviewer after using foundation

    Promising review: "I really love this so far. It blurs my pores and provides medium to full coverage. It does't transfer at all. It also has a faint pleasant fresh scent that I really enjoy, and it feels very lightweight on the skin. This might be my new holy grail foundation!" —Alyeisia

    Get it from Amazon for $9.67 (available in 20 shades).

    25. The Crayon Case Contoursition Palette turns beauty novices into Michelangelo with their super easy-to-follow face sculpting instructions. Add this to cart and soon you'll be sporting a contour worthy of the results in a plastic surgeon's office.

    Front of counter case palette
    Inside of contour case palette
    The Crayon Case

    The Crayon Case is a Black woman-owned small business founded by New Orleans entrepreneur and influencer Supa Cent. The brand creates school supply themed makeup products for eyes, lips, and face.

    Promising review: "This contour palette is bomb for the price! I am really pale and use Ross and Raven to contour and bronze. I’ve used the darker highlight as an eyeshadow and it’s gorgeous. I would recommend this to all skin tones!" —Sarah

    Get it from The Crayon Case for $19.80.

    26. Neutrogena Hydro Boost blasts moisture back into your skin thanks to hyaluronic acid, which helps banish dryness and lock in hydration so your makeup won't pill.

    BuzzFeed editor holding bottle in hand
    BuzzFeed editor face after using cream
    Kayla Sauzo / BuzzFeed

    This noncomedogenic beauty staple is also oil-free, dye-free, and fragrance-free!

    Promising review: "This is the most amazing moisturizer I have ever used. I have an oily T-zone, and have always had a hard time with moisturizers feeling greasy on my skin. This one is so light but so effective. A tiny little bit covers your entire face, and it feels like you have nothing on your face at all. You're left with your skin feeling soft and smooth. When I tell people that I'm going to turn 53, they never believe me. They say I look 35. Thank God for this product!" —Charlotte Wooden-Hillis

    Get it from Amazon for $16.48.

    27. Revlon One Step Hair Dryer & Volumizer delivers a beautiful blowout that won't erase your waves, curls, and coils. You won't need a relaxer to get these salonworthy results with this tool.

    Reviewer with curly hair
    Reviewer with straight hair after using brush

    Promising review: "This thing took me eight minutes. I naturally assumed, upon finishing, that I had entered some sort of Amazon-created beauty time warp. I checked with my husband, in the next room, and in fact I did not go through a blowout wormhole. The silkier-than-silk style was accomplished by this miracle of a brush in eight minutes (several more minutes were lost to running my hands through my hair and flicking it over my shoulder while smiling coquettishly in the mirror)." —Chris

    Get it from Amazon for $34.87 (available in two styles).

    28. Peter Thomas Roth Instant FIRMx Temporary Face Tightener makes under-eye bags and puffiness disappear in minutes. Plus, it'll firm and smooth out any fine lines. You'll get the results of a really high and tight ponytail without the headache.

    Bottle of product on white background
    Model showing face before and after using product
    Sephora

    Promising review: "I don't know how this isn't a super famous product...but then again I don't tell anyone about it. Haha. It's crazy how much this works. Yes it is a temporary fix, and you aren't meant to leave it on under makeup, but I've found that if I just put a TINY bit under my eyes and on my frown lines I can put makeup over it and it's not visible. It completely changes your face. There's a huge difference between when I wear it and when I don't, and I feel a lot more confident when I do! But the trick is to use just a very small amount, and get rid of the white residue around the edges with a damp cloth. You can also put it on like a face mask and prepare to be amazed." —Emmalove111

    Get it from Sephora for $48.

    29. A hassle-free hair straightener infused with argan oil that takes your mane from voluminous to bone-straight in an instant.

    Reviewer image of curly thick hair before and after using straightener
    Reviewer image of gold straightener next to black comb and gray carrier

    Promising review: "Whoa! Super impressed! I have long, thick, kinky, curly, frizzy hair and nothing ever seems to really work on it as far as straightening goes. This product is sleek, easy to use, heats up fast, and leaves my hair feeling silky smooth! Love it!" —Meghan

    Get it from Amazon for $69.99 (available in two colors).

    30. Skin1004 Zombie Pack Wash Off Face Mask treats eight of the most common skin concerns in under 15 minutes. A blend of albumin and aloe vera extract work overtime to reduce fine lines, lift skin, clear acne, reduce pores, moisturize skin, improve texture, balance pH, and give you a glow. Reviewers say this is also an affordable dupe for higher-priced brands!

    Reviewer showing face with mask on
    Reviewer showing face after mask
    Reviewer opened pack laid on gray background

    Promising review: "Easy to wash off and I have been using these for about over a month now. My face is so much smoother and it leaves my face feeling clean and soft. When I first put it on, I love that it has a brush and the brush is easy to clean too. I just mix it up real good and brush onto my face and let it set, and it will get really tight but then that means it’s almost time to wash it off. I don’t think it’s has a bad smell at all; I see a lot of people saying that. I think it’s mild scent and this zombie mask is so awesome, and I just use it twice a week! Going to be ordering another one soon." —Lacy Mead

    Get it from Amazon from $18.90.

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