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    26 Beauty Products From Target That Work So Well, You'll Think It's Witchcraft

    Beauty products that work just like magic.

    1. A semi-matte lipstick that works its magic on the lips with its moisturizing formula and smooth, velvety finish. Bonus points for the fact that its color lasts for hours. 

    a model wearing the lipstick
    Target

    Promising Review: "I love the color and how it’s matte, but moisturizing and nude for me without ashy lip vibes.” —Shae

    Price: $16.50 (available in nine shades)       

    2. A Sigma Beauty flat Kabuki brush to help you blend in your foundation. A long-time beauty fave, this brush features soft fibers designed to blend liquid and cream foundations, leaving your skin with sheer, flawless coverage. 

    the brush on a pink background
    Target

    Promising Review: “I've used this brush for years with all different types of liquid foundations. All time favorite. Easy to blend and so soft. Always leaves the best finish.” —Lyss

    Price: $28

    3. A Thread Beauty complexion stick because why pass up achieving flawless, matte coverage? This product gives you a long-lasting finish in one stroke — a must-have for your makeup collection. 

    the sticks in various shades
    Target

    Promising Review: “Very easy to put on, coverage is great. You can do less or more with it. Would definitely recommend it!” —MK

    Price: $8 (available in 26 shades) 

    4. A Maybelline mascara so you can say goodbye to clumpy tarantula legs and hello to voluminous lashes. Go ahead, give 'em the surreal extensions they deserve sans the use of glue — your eyes will thank you.

    A Maybelline mascara in lilac and purple packaging.
    various eyes shown before and after mascara
    Target

    Promising review: “Have had zero problems with this mascara and would actually purchase again! Easy application and easy removal. Doesn’t leave me looking like a raccoon for days! Overall great product, lasts all day with little to no need for ‘touch ups’.” —Mommaoftwo

    Price: $9.99

    5. An E.l.f. sunscreen because its a must-have for your summer makeup routine. This particular find not only shields your skin from sun damage, but is packed with aloe, hyaluronic acid, and squalane. It also works as a primer, giving your skin the perfect, radiant *glow* with just a hint of shimmer. 

    a model applying the sunscreen to their face
    Target

    Promising review: “Love the perfect amount of glow with moisture. Not too glowy, just right.” —Quirk

    Price: $14

    6. A NYX lip oil gloss because it works just as well as the high-end glosses you see all over TikTok. This gloss leaves your lips with a high-shine finish minus the annoying stickiness, and is made with clean ingredients that will keep your lips hydrated all day. 

    a model's lips shown before and after the gloss
    Target

    Promising review: “I loved this. I’ve never tried a lip oil before and I can definitely tell the difference between this and a ChapStick formula. Very juicy and moisturizing!” —Amiers

    Price: $8.99 (available in nine shades)        

    7. A pack of Neutrogena makeup wipes because they are a staple in the beauty community. These are perfect for on-the-go use — think: spring music festivals — and won't leave any greasy residue or cause irritation.

    A 25 count of Neutrogena Makeup Removal Wipes in a blue package.
    a model using the wipe
    Target

    Promising review: “This is my favorite product! It works so well getting waterproof mascara and waterproof eyeliner off!! It does not irritate my skin at all!” —Andrear713

    Price: $6.99

    8. A mini blending makeup sponge because it's a must, especially if you're traveling. The sponge's unique shape allows for precise blending in hard-to-reach areas and as a bonus, it comes in a cute egg-shaped travel case!

    A pink beauty blender from the brand Beauty Bakerie
    Target

    Promising Review: “This sponge feels velvety soft on the skin, applies and blends foundation very smoothly. You can’t beat the price for this amazing tool! Especially with the case, definitely a steal!” —Deena 

    Price: $7.59

    9. A Sally Hansen Insta-Dri nail polish that comes in a wide range of shades and finishes, so you're sure to find the perfect color to match your mood or style. Plus, you can get a professional-looking manicure without the hassle of a lengthy drying time — no more smudging or chipping while waiting for your nails to dry. 🙅🏾‍♀️

    multiple nail polishes in different colors
    Target

    Promising review: “I love these nail polishes! I love how quick these polishes dry! I am super impatient and hate waiting forever for my nails to dry, so these polishes are great for me. The colors are nice and they have a great variety of colors! Would definitely recommend.” —Verified Reviewer

    Price: $5.29 (available in 29 shades) 

    10. A perfume from Target's new line Fine'ry that should be on your wish list. The scent "Magnetic Candy" has a sweet, citrus, cotton candy aroma that's perfect for any occasion. Even better, is it comes in a beautifully designed bottle that's as captivating as the fragrance itself.

    the orange bottle on candied oranges
    Target

    Promising review: “Love the smell, I get so many compliments when I wear it! I will definitely buy another.” —Shena84

    Price: $34.49

    11. A set of press-on nails for an affordable and chic look from the comfort of your own at-home salon (aka the kitchen table). These nails are nontoxic so you don't have to worry about damaging glue. The easy-to-apply design makes it simple to achieve a flawless, long-lasting manicure just in time for wedding season.

    a pair of hands wearing the light pink press on nails
    Target

    Promising review: "These nails are great! Others are so flimsy and break. It’s been five days now and they are still on (which is the longest I’ve gone for press-ons, others usually last less than 24 hours). I always use the brush-on Kiss glue! Buy these. They’re so pretty! My friend actually thought I had went to a salon to have them done. She was shocked when I told her the truth lol!" —Abbie 

    Price: $8.29

    12. A setting spray from Honest Beauty because it is a game-changer for anyone looking to keep their makeup looking fresh all day long. This innovative spray is formulated with extremolyte, which helps to protect your skin from gunk, dust and other nasty factors that might harm your skin. 

    the bottle of setting spray
    Target

    Promising review: “Amazing. I love how this gives my makeup such a completed look. Lasts all day and feels so good on my face.” —Lane 

    Price: $19.99

    13. A box of acne pimple patches that are the ultimate solution for anyone struggling with stubborn breakouts. These transparent, discrete patches are designed to be worn overnight to target individual pimples and blemishes. If you're still skeptical, just read through the more than 8,000 reviews, and you'll see that they actually work.

    Pimple patches in a small white box with dark orange accents by the brand Hero Cosmetics
    Target

    Promising review: “The only acne patches that truly work for me! Love using these overnight on stubborn spots that won’t go away. Use right after my usual skincare routine and it draws it right out and speeds up the recovery process. I wake up with flat spots every time!” —Sam H.

    Price: $10.99

    14. A sheet mask to quench your face's thirst for hydration. The fruity scent of strawberries also adds a fun and refreshing element to the skincare routine — it's like a sweet treat for your face!

    the mask in its package surrounded by strawberries
    Target

    Promising review: “I love these masks because they are jelly masks instead of sheet masks! It makes it easy to shape to my face unlike sheet masks. They smell nice and feel so good to take off.” —Safi

    Price: $2.19

    15. A sugar scrub that's the ultimate indulgence for anyone looking to pamper their skin from neck to toe. This stuff is made out of natural ingredients like shea butter and sugar to exfoliate, nourish, and moisturize your whole body. Self-care Sunday just got even better!

    a hand holding some of the scrub and the jar
    Target

    Promising review: “This is the perfect subtle clean vanilla scent for the shower! I love this and intend to get more when it runs out!” —Brittney

    Price: $8.69

    16. A Mielle rosemary mint hair oil because it went viral on beauty TikTok with its electrifying results. Reviewers say this oil helps stimulate hair growth, soothe dry and itchy scalps, and strengthen and nourish hair from root to tip. Sounds like beauty power-player to me!

    A rosemary and mint scalp & hair strengthening oil in a green and dark brown bottle.
    Target

    Promising review: “I’ve struggled with thin hair and breakage my whole life. I’ve got very fine, mostly straight, hair and this has done wonders for me! My hairline has never looked as full as it does now because of this. I’ve only been using it for about three weeks and have already noticed new growth in my hair.” —Pirish04 

    Price: $11.79

    17. A stackable eyeshadow palette for the days you don't want to (or physically can't) pack all your bulky eyeshadow palettes into your tote. These eyeshadows bring all the pigment and shimmer you need while traveling or are perfect to keep in your purse for touch-ups while traipsing around the city.

    A Maybelline eyeshadow quad, stacked together with nude shades.
    the palette shown opened up
    Target

    Promising review: "I liked that it was small but also had a variety of shades. It is perfect for travel and isn’t too heavy. I used this to add a little glam to a simple look. These shades worked perfectly for my skin tone." —Krisf16  

    Price: $12.19 (available in five shades) 

    18. A five-pack of Ardell false lashes because let's be real — we all know the struggle of trying to achieve those Instagram-worthy lashes with just mascara. Just glue a couple of these bbs on and you'll be batting your eyelashes in no time.

    5 pairs of eyelashes by Ardell
    Target

    Promising review: “These are my absolute favorite! They are easy to put on and pretty flexible. They give you a dramatic natural look. I used Duo lash glue. A great option until my natural lashes grow back and much cheaper than lash extensions.” —HaviJune 

    Price: $13.49 for five

    19. Maybelline lipgloss that is deliciously scented and instantly adds a touch of glam to any look. Its non-sticky, comfortable wear also ensures that your lips feel as good as they look. Plus, the compact size makes it the perfect on-the-go pocket accessory for touch-ups throughout the day. 

    a model wearing the lip gloss
    Target

    Promising review: “I love this lip gloss. It’s not sticky and feels like lip oil. Definitely comparable to high end brands. Love the color as well. Will definitely other colors they have.” —Curly_Meron      

    Price: $7.99 (available 11 shades)  

    20. A baked blush from Black Radiance for anyone who's tired of looking like a ghost all year round. It's time to add some color to those cheeks and this gorgeous dark plum blush will give your visage the radiant glow it deserves. 

    A dark purple blush from the brand Black Radiance.
    Target

    Promising review: “Love it! Works like it should without any issues or problems. Will buy again when needed! Can't wait to use it more!!!” —Necabae 

    Price: $6.39

    21. vanilla-scented body lotion that will leave your skin feeling silky-smooth and smelling delicious. The rich, creamy formula absorbs quickly into your skin without feeling greasy or heavy, and the warm, inviting scent of vanilla is sure to leave you feeling relaxed and refreshed.

    the blue bottle of lotion
    Target

    Promising review: "Finally found this product after months of searching, it's always sold out (thanks to TikTok)! I now understand the hype. This lotion is super thick, creamy, moisturizing, and smells like a vanilla cake with a hint of caramel and warmth. Excited to layer this with different perfumes." —Princess 

    Price: $9.79

    22. A bottle of Being Frenshe's body wash because it's designed to leave your skin feeling soft, smooth, and refreshed. Its clean ingredients and "mood boosting technology" tap into aromatherapy to create a luxurious spa-at-home experience. That's right, a bougie body wash is a great body wash. 

    a person holding the bottle of body wash while washing their leg
    Target

    Promising review: "This smells amazing I love it I used the entire line, a little goes a long way, it smells strong which I love. I’m a big fan of strong body washes, it makes me feel clean when I get out the shower, makes my skin look amazing and very soft. This is one of my favorite body washes to use, I definitely would recommend." —Jazz   

    Price: $10.99

    23. A Nexxus shampoo and conditioner set that's packed with deep sea materials to help hydrate hair and give it weightless moisture. Skip the salon and give yourself a hair makeover in the comfort of your own shower.

    Nexxus hyrda-light shampoo and conditioner pack.
    Target

    Promising review: "This product is a dream in a bottle! I’ve been looking for a 'drugstore' shampoo and conditioner that makes a noticeable difference in the softness of my hair and this is it! After the very first use, my hair felt weightless and so soft! Furthermore, it smells heavenly!" —Crawly 

    Price: $37.99

    24. A jade roller to help reduce puffiness and improve circulation, resulting in a brighter, more radiant complexion. This magical little tool will leave you looking *and* feeling refreshed, especially when you store it in the fridge — just roll away the stress of the week and relax.

    a model using the jade roller on their face
    Target

    Promising review: "I bought this just about a week ago and started using it that night...I'm so glad I did. It made my whole face and neck feel really good and even a bit tingly." —Christina 

    Price: $6.99

    25. Or a gua sha tool to smooth, reduce puffiness, and tone the skin. The unique shape of the gua sha tool allows for easy and effective use on all areas of the face, including the forehead, cheeks, jawline, and neck.

    the rose quartz gua sha tool
    Target

    Promising review: "I love skincare and didn’t realize how much this tool is a MUST!! Not only does it help your skin look beautiful it’s lymphatic benefits are noticeable immediately. I will never not have one of these!" —Isabelle 

    Price: $14.29 

    26. A seven-day set of Makeup Eraser cloths for an eco-friendly addition to you skincare routine. These ultra-soft reusable wipes gently remove makeup and impurities from your skin without the need for harsh chemicals or abrasive scrubs — just add water! Since this set comes with seven cloths, you can enjoy a clean and fresh face every day of the week.

    the pink eraser clothes and their packaging
    Target

    Promising review: "I love using these to take off my makeup at the end of the day. I have multiple sets so I never run out during the week. These take off my makeup way better than makeup wipes or cotton pads and are eco-friendly! Super easy to throw in with your laundry and use them all over again. Such an easy switch to be more eco-friendly." —Peachy  

    Price: $19.99

    The reviews for this post have been edited for length and clarity.