This picture of a new billboard in Gillette, Wyoming went viral after being posted to Reddit yesterday.
Here's a close-up:
The bold billboards went up in early October as part of the Wyoming Department of Health's STI prevention initiative: KnoWyo.
"We found that direct, candid messages direct more people to the site and prompt them to get testing vouchers [more] than coy advertising techniques," Adami says.
This year alone, the gonorrhea rate more than doubled in many Wyoming counties.
Versions of these billboards are posted in the six cities with the highest rates of STIs in Wyoming.
The messages on the billboards vary — mentioning HIV, gonorrhea, chlamydia, or STIs in general — and they're everywhere from busy intersections to town centers and casinos, Adami said.