As a budding entrepreneur, there are some daunting challenges you might face when you first start out. Competition is fierce, stakes are high, and the market evolves rapidly.
Justin Grome, the 21 year old founder of Clonefluence, transformed his venture of social media management into a 6 figure company within a short span of 3 years. It is a company that offers services such as Artist Management, Social Media Management, Promotions, Marketing, Follower Enlargement, and Blog Placements.
But how did he do it? Here are 5 growth strategies Justin employed that helped him make Clonefluence a major hit in the music industry:
Envision a Future for Your Venture
The skill of envisioning a future for your business lies at the heart of planning. The result of Justin’s planning phase was him being able to direct change to his company’s advantage by creating it from the inside out, rather than crisis manage his way forward with change coming from outside in.
Justin accumulated a large number of following, of 2.4 million, on Twitter before his account was suspended. He then spent his time planning on his own before officially launching his company. He knew social media management was his core competency and that is where he started from. But he envisioned Clonefluence to become a large corporation, rather than it remain a mere agency for social media management.
Understand the Industry
Considered to be a strong part of good management, industry analysis is more than just that. It is key for business survival from beginning to end. It is like a SWOT analysis to deduce what weak points in the industry can be leveraged to your business’ advantage.
Justin was not only familiar with the knowhow of social media but also the competitive landscape of the industry. That is the source of establishing your business’s Unique Selling Proposition (USP). Clonefluence’s strength is in its capability of managing everything digitally. Their “Cloud Management” feature lead them to be one of the first businesses to have an actual manager that books artists’ shows, manages their social media accounts, and helps them grow as an artist, but all through the internet.
Use Data Analytics
Data analytics provide benefits to businesses in the form of expansive growth, strong relationships with the consumer, or by aiding them to break into new markets. The use of data, especially in the arena of social media, has revolutionized marketing effort globally.
Justin uses data analytics significantly in his marketing effort to promote Clonefluence as well as to enhance the online presence of his clients. For Clonefluence, he worked on building associations of trust, experience, influence, and reliability digitally which would create a spark and attract clients to avail an experience with Clonefluence. The team prides itself on delivering the results that it guarantees to clients through the use of data analytics that leads to good reputation and growth of the business.
Here’s what Justin had to say about the digital world, “The internet is at its peak and if you’re not utilizing it and your competitors are, then you’re already at a big loss. If you don’t use the internet as part of spreading awareness of your movement, you should definitely get on that.”
Focus on Your Customers’ Experience
Data can also aid in driving personalization, which helps in tracking what customers like or dislike. This is key in obtaining market share and hence drive growth. Customer’s experience is a business’s competitive advantage. It serves as an opportunity to take customers away from the competition and to turn them into loyalists.
Clonefluence employed this strategy to the core. They first extensively research on their client and then craft a customized strategy based on what would best suit their client’s needs. Understanding the fact that customers today need speed and convenience, they make it just about that for them.
Leverage the Right Platforms
In the digital era of social participation, online networks are extremely crucial to leverage. Online platforms allow external participants to create value and generate content thereby, driving growth.
In Justin’s books, Instagram and Twitter are crucial platforms to be present on. However, for artists, a more appropriate platform is Spotify to be present on. Clonefluence notably designs advertising campaigns on this platform to increase the reach and the engagement levels of the artist. Some of the artists Clonefluence has worked with include Ash Riser, Ponce De Leioun, and Atari Jones, Riff Raff, Uncle Murda, YONAS, Kiki Rowe, Skaa, and more.
Turning a small business into a big one is never easy. Successful companies plan for growth. Through the use of the aforementioned growth strategies, Justin was able to turn Clonefluence into one of the fastest growing companies.
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