We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A Treslúce Beauty lip scrub made with shea butter that'll slough away the dead skin cells and improve your skin's texture.
Founded by singer and actress Becky G, Treslúce Beauty is a beauty brand inspired by her Mexican heritage that sets out to celebrate and support Latinx heritage and culture. Their products are high-performing, vegan-friendly, cruelty-free, and consciously formulated.
Promising review: "I love this scrub I’ve tried other ones but this one is the best I love how good it smells and how soft my lips are after. I give this 100000/10💕" —Kiara V.
Get it from Treslúce Beauty for $14.
2. A Valdé lip set armored with a case that allows you to simply refill it when you're done rocking your favorite shade of lipstick.
It comes with an armor vessel that's reminiscent of an outfit that would be worn by the mother of dragons, a refillable lip product, a carrying case and a protective pouch with magnetic closure.
Valdé, founded by Margarita Arriagada, believes that lipstick isn't just another piece of a beauty routine, but part of a ritual passed on through generations projecting confidence and self-possession. Each lipstick or balm fits interchangeably in the armor of your choice.
Promising review: "The lipstick armor is weighted with intricate detail. It is absolutely stunning! The lipstick shade in Resilience is the perfect 'my lips but better shade' color. The color is opaque, the application is smooth, and it has a comfortable matte feel. I’m in love!" —Jasmine T.
Get it from Valdé for $199 (available in three armor colors, 11 lipstick shades or lip balm).
3. A full coverage concealer from Dominique Cosmetics designed with a depuffing formula that can wake up tired eyes. You can build the concealer from medium to full without worrying about it caking up on the skin.
Dominique Cosmetics is a cosmetic brand that wants to help you let your inner beauty shine through meaningful messaging to promote positivity and self-love as well as beauty products that are simple to use, perfect for people with busy daily routines. It was founded by Latina beauty influencer Christen Dominique.
Promising review: "Favorite concealer I’ve tried! This concealer is amazing! Frappuccino is the perfect match to my skin tone. I’m glad I got this shade because I can use it alone without foundation and it gives me the coverage I need for an everyday look. I love the coverage it gives and how lightweight it is. It’s so easy to blend and looks so natural. I love it and totally recommend!" —G.C.
Get it from Dominique Cosmetics for $26 (available in 17 shades).
4. A Vamigas cleanser made with prickly pear, açaí, chia, and Omega-3 to gently cleanse the skin and remove makeup.
Vamigas is a minimalist green beauty line that uses ingredients meant to connect Latine people to their roots. The "by Latinas for Latinas" brand was founded by Christina Kelmon, a third-generation Mexican-American, and Ann Murray-Dunning, a first-generation Chilean-American.
Get it from Vamigas for $25.
5. A Glamlite eyeshadow palette collaborated with Frosted Flakes to feature a variety of bold shades you probably never knew you needed.
6. A Honey Baby Naturals styling creme ideal for that wash n' go lifestyle we love so much. Made with lemongrass and almond oil, this cream can be applied to your damp hair after washing and conditioning. Easy styling for ALL textures.
Honey Baby Naturals, founded by Aisha Ceballos-Crump, is the first Latina-owned hair and skincare line for naturals to be sold in major retailers and features a line of products for adults and kids that stem from "miel" which means honey in Spanish.
Get it from Honey Baby Naturals for $10.99.
7. A liquid eyeliner from Reina Rebelde on the days you want to make sure your eyes steal the show.
Reina Rebelde is a Latina-owned cruelty-free makeup brand founded by Regina Merson. They carry versatile products that offer bold shades to create numerous glamorous and fierce looks.
Promising review: "This is my go-to liquid eyeliner. It doesn't run, smudge, or fade. It's extremely long lasting and super pigmented. The applicator makes it very easy to create fun graphic liner designs. I even used it for my Halloween costume to make a cat nose and didn't have touch up or reapply anything the entire night." —Karissa G.
Get it from Reina Rebelde for $17.
8. A gorgeous lavender nail polish by Lights Lacquer perfect for sunny days or just to have your fingers look cute while turning the page in your latest #BookTok rec.
Lights Lacquer makes vibrant vegan and cruelty-free nail polish with each shade carefully created by beauty Youtuber and Influencer Kathleen Fuentes, a.k.a. KathleenLights. The products are inspired by artistry, nostalgia, and heritage.
Promising review: "I am so obsessed with this polish! It was my first Lights Lacquer, and it will be hard to top. The jelly quality is so unique and looks amazing in one, two or three coats to really make it pop. I am actually shocked by the lasting power. I bought this polish for my mom, and she also noticed how long it lasts. If I'm careful (gloves to wash dishes and in shower) I can keep a mani for two weeks! Also, my manicurists have complimented how nice the brush is on these polishes. I also appreciate the price point. It's basically OPI pricing and feels even better. Because of all these factors, I've bought more shades and plan to switch out my polish collection over time to Lights Lacquer equivalents because I just keep using Lilac Wine back to back for its quality and staying power. Please never stop making this shade!!!" —S.S.
Get it from Lights Lacquer for $11.
9. An Orlando Pita Play leave-in conditioner reviewers say nourished their hair without weighing it down or making it feel flat. It works for all hair types, especially people with thicker hair. A tip from the boss: If you have thin hair, use this instead of an in-shower conditioner. If you have thicker hair, use this as an additional conditioning step.
Orlando Pita Play is a haircare brand created by accomplished Cuban-born hairdresser Orlando Pita.
Promising review: "I have thin, wavy hair. This stuff adds shine, smoothes frizz, and doesn’t weigh my hair down at all." —mac
Get it from Amazon for $17.
10. A Tata Harper luxury eye cream in case you're looking for a formula to help reduce the appearance of fine lines, wrinkles, and fatigue.
Created by Colombian founders Tata and Henry Harper, Tata Harper makes non-toxic, high-performing natural beauty products. Each product highlights the high-performing ingredients so you can see how the botanicals are working to enhance your skin's natural beauty.
Promising review: "An all around great daytime eye cream. Light, hydrating, goes on smooth and great under makeup. Leaves my eyes looking smoother too." —NatashaDRG
Get it from Sephora for Tata Harper for $130.
11. A Costa Brazil body scrub, a gentle exfoliant that'll help slough away impurities. The all-natural formula — made with murumuru seeds, green coffee and sweet almond oil — highlights and revitalizes the skin.
Costa Brazil creates clean and natural products that are beneficial to the body, the spirit, and the earth.
Promising review: "This is so amazing you rub it on and get in the shower then when it gets wet it gets sudsy you rub the foam around and your skin becomes silky and soft. It also smells delicious" —Pat
Get it from Costa Brazil for $88.
12. A lip care duo from Vive Cosmetics complete with a guava lip scrub AND guava lip mask to ensure you wakeup with a pillow soft pout.
Vive Cosmetics is a Latina-owned brand founded in 2016 that works to make beauty accessible for all.
Promising review: "This combo, flavor and texture is top tier! My lips don’t feel like they are being scrubbed off AND I wake up with fully hydrated lips — a pout, if you will." —Lilliann P.
Get it from Vive Cosmetics for $31 (originally $34).
13. A Bésame Cosmetics 3-in-1 mascara, eyeliner, and eyebrow fill because we love a multi-tasking beauty product.
Bésame Cosmetics was founded by Gabriela Hernandez who was born in Buenos Aires. The brand takes a historical approach to makeup and embraces the beauty tools, trends, and techniques of past eras and provides authentic products that'll help you to create looks that transcend time.
Promising review: "If you travel a lot and are tired of carrying liquid makeup, this takes the cake! It works fabulously for both mascara and eye liner. Nice deep color, and with the right brush, a good clean line. I did use my own brushes instead of what came with it, but will definitely buy again! Not waterproof, but that just makes it easier to remove at the end of the day. Now my go-to mascara to keep in my purse or travel bag." —Callie Morgan
Get it from Amazon for $28.
14. A deliciously dark eyeshadow palette from Necromancy Cosmetica for a sultry shadow selection that'll make your eyes look super dreamy or nightmarish, whichever you fancy.
The palette features eight shades with beautifully goth names to mix and match a variety of masterpiece looks.
Infatuation: Bright Red
Velvet Thorns: Maroon
Melancholy: Dark Blue
Candlelight: Shimmery Gold
Wilted Roses: Dusty Pink
Penumbra: Dark Grey with Blue Undertones
Burial Ground: Neutral Brown Nude
Fantasma: Neutral Ivory Nude
Necromancy Cosmetica was created by Puerto Rican founders Des and Zal who crafted the brand in their crypt for the gloomy and striking, brooding and seething. The result? A line featuring makeup that's right up your dark alley.
Get it from Necromancy Cosmetica for $42.
15. A Rëzo Haircare diffuser to help you dry your hair while maintaining the natural curl pattern.
Rëzo Haircare is a Latine-owned vegan haircare brand that wants to help you simplify curly hair care and celebrate every curl, coil, and wave you may have.
Promising review: "My hairstylist used this diffuser on me today. Can I just say holy miracle!!! I have naturally curly hair. It can be a challenge to say the least. This is the best diffuser ever used on my hair. I had to come home and buy it immediately. You won't be sorry, trust me. You need this in your hair life. Love love love this diffuser. Cannot wait to get it myself. And it collapses down, total bonus. The best part about it is that it is flexible and moves to conform to your head. Plus more hair can be in the head of it. I love that it can move with you. So comfortable!!! 😍😍💜💜💜. Buy it now!!!!!!" —Najette R.
"The Rëzo diffuser is the only diffuser that actually sped up my dry time! I’m so impressed and highly recommend getting it!" —Joe C.
Get it from Rëzo Haircare for $24.95.
16. A pair of chic Birdy Lashes that'll give you a bolder lash that still looks natural, perfect for an everyday wear.
Yasmin Maya founded Birdy Lashes to provide affordable and quality lashes and lash tools for the days you want a little extra flair.
Promising review: "This lash truly gives the look of having lash extensions. Really good quality as well! Very comfortable on the eye! Can’t wait to restock :)" —Jessenia Tirado
Get it from Birdy Lashes for $12.
17. An Elaluz stick bronzer wtih the fruit Camu Camu to help make your skin glow. Its compact design makes it easy to fit in your palms so it's easy to apply.
Elaluz, founded by Camila Coelho, uses Brazilian superfoods with extracts and oils from plants, fruits, and nuts to create cruelty-free, gluten-free, and vegan beauty products.
Promising review: "It's stunning!! It blends easily and its nice and pigmented, and doesn't attach to my makeup underneath and leave everything patchy (IYKYK what I mean). Tip: warm it up by rubbing it a few times back and forth on your hand before swiping on your cheeks!" —SL
Get it from Ulta for $29 (available in three shades).
18. A bottle of fragrance from Shocks of Love, an alcohol-free aromatherapy face-tonifying spray that nourishes the skin with botanicals and delivers a scent experience that can boost your mood while softening your skin.
Founded by queer Latinx aromatherapist Juan Felipe, Shocks of Love makes clean beauty fragrances that provide more than just a scent, with all-natural, skin-nourishing aromatherapy. It's not perfume, it's self-care.
Get it from Shocks of Love for $40.
19. An Alamar Cosmetics nude lip liner because good nudes are hard to find.
Alamar Cosmetics is a beauty brand founded by Gabriela Trujillo that celebrates and pays homage to Cuban heritage and culture.
Promising review: "This is the best lip liner I’ve ever used hands down. I’ve been looking all over Sephora for a year now and just happened to find this online. PERFECT is an understatement. I will be back again and again!! 🤍" —Brittanie
Get it from Alamar Cosmetics for $12.
20. A Thrive Natural Care three-piece skincare kit featuring a trio of products that'll kickstart your new skincare routine — face wash, exfoliating scrub, and face balm.
This San Francisco and Costa Rica based brand was co-founded by Laura Arce and Mario Garcia in 2012. Thrive Natural Care is a plant-based skincare line that creates products that'll nourish your skin without depleting the earth.
Promising review: "I have tons of skin allergies and this stuff doesn’t bother them at all! Gentle, but also exfoliates and moisturizes wonderfully. Doesn’t leave a residue in my beard either. I can’t say enough great things about these products." —Amazon Customer
Get it from Amazon for $40.95.
21. A Ceremonia scalp scrub, good for all hair types, that's made with Bolivian mountain salt and papaya enzymes to give your scalp a deep clean and gentle exfoliation.
Ceremonia, founded by Babba Rivera, is a Latinx clean hair care brand that curates products made with natural ingredients from the hearts of Latin America.
Promising review: "I never write product reviews but this product is worth all the hype! A little goes a long way, it smells absolutely delicious, lathers nicely, and leaves your hair feeling clean and most importantly, healthy! I use it once a week and have noticed such a difference in my hair texture and the way it air drys (less frizz at the roots). Not to mention how aesthetically pleasing the packaging is!" —jacrene
Get it from Sephora for $25.
22. A cactus soap made by hand with plant butters and oils. You'll also enjoy the subtle scent of jasmine oil with rose clay that elevates the experience.
Nopalera, founded by Sandra Velasquez, is a Chicana-owned small beauty brand that creates botanicals for bath and body inspired by the culture, beauty, and richness of Mexico.
Promising review: "Honestly the most gentle, soothing soap ever. Anyone in my house that has used it never fails to immediately ask about it and where I got it from! I down to the packaging, this soap fulfills all of my aesthetic needs while also being an amazing symbol of mi cultura. I love sharing my culture with anyone in my life and doing that through a handmade soap is awesome!" —Priscilla Oropeza
23. A Rare Beauty Tinted Moisturizer complete with SPF 20 to offer light coverage and protection from the sun at the same time. This moisturizer will be multi-tasking even on the days when you can't.
Rare Beauty is a cruelty-free, vegan beauty brand founded by singer and actress Selena Gomez. The brand crafts makeup meant to help you feel good about you by enhancing your beauty, not hiding it.
Promising review: "I’m usually not a big fan of tinted moisturizers but this stuff is amazing! I usually apply with my fingers and then blend out with a sponge. It’s glowy but also blurring, it makes my skin look incredible. Just buy it." —SarahLuc
Get it from Sephora for $29 (available in 23 shades).
24. A Habit skin mister, to protect your skin from those upcoming sun rays while you're out at the next music festival. The mist has a botanical fragrance that includes top notes of rose geranium and secondary notes of lavender and rosemary.
Habit is a woman-owned small business founded by Tai Adaya, who is half Mexican and half Indian and Pakistani. The brand is dedicated to standing against the stigma of aging in the beauty industry and focusing on keeping skin healthy instead.
Here's what my former co-worker, Nusrat Sultana, has to say about their skin mister:
"I've been using this every day and I love it! It's so convenient to just spray it on over your makeup or once you're ready instead of adding another layer of lotion to your face. It's non-greasy so it doesn't get you oily; it only gives your skin a pretty, dewy look. Plus, touchups are super easy since all I have to do is spray again and there's no worry of disturbing makeup. It's small enough that you can just throw it in your bag. And when I say it smells like a dream, I'm not kidding!"
Get this mister from Habit for $27.
25. A hair repair mask by Rizos Curls made with vitamin C that'll help to shield your hair from damage, improve shine and manageability, and leave your tresses feeling luxurious.
Rizos Curls, founded by Julissa Prado, is an award-winning clean haircare brand that wants to help you live your best curly-haired life.
Promising review: "I have been using all of the Rizos Curls products on my curly bleach damaged hair and it feels and looks so much better!! Even my product- snob stylist had to admit my hair felt healthier and soft. I have thrown away most of my other expensive products that did nothing for my hair health and sticking with Rizos Curls....Stay tuned!!!" —Victoria K.
Get it from Amazon for $29.99.
26. A Luna Magic eyelash primer to help improve the performance of your favorite mascara.
Founded by the Frías Sisters (Mabel and Shaira), Luna Magic is a woman-led Afro-Latina-owned indie beauty and lifestyle brand that creates high-performance cosmetics.
Promising review: "No other primer can even compare. This primer gives a great base for lengthening and thiccccccness. Love it." —Joelle D.
Get it from Luna Magic for $25.
27. A Covey vitamin C serum, not only made with vitamin C, but also vitamin E and grape seed extract that work together to brighten and preserve the skin.
Covey, pronounced kuh-vee, is a small flock of birds that protect and care for each other and is the mission behind this beauty brand that creates products that are essential for healthier skin. The brand was founded by Cuban-rooted Latine Christina Garcia and American model Emily DiDonato.
Promising review: "I love it! I have been using this for a while and have just now started being more consistent with my routine so i use this twice a day paired with the sleep tight bakuchiol serum and they work wonderful together and there’s no scent. I also use Paula’s choice exfoliate and first aid beauty moisturizer and it pairs well with other products as well and doesn’t cause breakouts or purging. I already have a backup of the vitamin c serum for when mine runs out although the small size may fool you because it lasts longer than you think!!" —Jasmind P.
Get it from Covey for $59.
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