"Storytelling." All the cool kids are doing it - across old media, new media, long-form, short-form, in newsrooms and dorm rooms, by journalists, by brands, buzzword-wielding social media strategists, GIF-makers, selfie-takers, sotto-voce'd NPR hosts, old-school media stalwarts fleeing to new media, new media stalwarts posting op-eds to Medium, confused people going back and forth, activists trying to change your minds, marketers trying to change your habits, data scientists at Netflix, Buzzfeed quiz-makers and Gwyneth Paltrow on GOOP. It's enough to make a word lose all meaning! Or - gain a thousand totally new ones.
Join a knockout panel of storytellers from across a multitude of backgrounds, platforms, and social networks as they break down what really matters to a story, an audience, and maximizing your Instagram likes.