We're excited to introduce Session, a new community from Percolate that's built at the intersection of creativity and technology. Each Session will feature drinks, laughter and talks about the fun and fascinating phenomena that are affecting the lives of marketers. Our first topic? None other than the Graphics Interface Format, better known as the GIF.
To say the team here at Percolate loves GIFs would be an understatement, and brands are no more immune to the charms of this curiously popular piece of media than we are. That's why we've invited Tyler Menzel, Editorial Director at our partner Giphy, as well as leading GIF artists and editors from major publishers such as Vulture and SBNation to explore why these short, simple animations are so beloved.