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Native Advertising Summit 2014 - Keynote Panel - October 14, 2014, Singapore

Speaker: Keith Hernandez, VP of Global Advertising, BuzzFeed, October 14, 2014, Suntec Singapore Convention & Exhibition Centre, 1 Raffles Boulevard, Suntec City, Singapore 039593

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Mobile has a great advantage for native advertising because it is intrinsically built for a more personalized user experience and great contextual fit. Especially in Asia, where the consumers' mobile media diet has been on the rise, mobile in app native ads will grow in greater importance. As mobile advertising spend continues to rise, native ads will become a great channel for brands to distinguish themselves from the crowded mobile content space.

This presentation will expound on how mobile advertising has the ability to influence decisions during a purchase. As more and more ads deliver in-depth editorial content, in line with consumers' online behaviour, native ads have become much more engaging than visual ads.