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    IMedia Digital Summit - Touch, Engage - London, April 24, 2014

    Speakers: Will Hayward, VP Europe, BuzzFeed, 12:05PM, and Terry City, VP West Coast, BuzzFeed, 11:20AM - 11:50AM, 195 Piccadilly, BAFTA, London, United Kingdom

    The iMedia Digital Summit features a full twin-track conference tackling the big issues in digital marketing and media. The format includes keynotes from leaders in their fields, case studies demonstrating specific success stories, panels of experts discussing pertinent issues, round-table discussion groups for a deeper look at specific topics, networking coffee and lunch breaks to connect with the media and marketing elite, and the iMedia Social.

    This year, we have split the programme into two distinctive tracks designed to dig deeper into the issues that matter to your role and business:

    TOUCH will tackle everything you need to know about efficient targeting and connecting with your customers effectively in the digital world they inhabit. This stream is the perfect resource to inform your targeting, data, advertising, programmatic, real time and omnichannel strategy.

    ENGAGE will focus on how you interact with your customer once you have reached them. The stream will reveal how you could be using video, native advertising, content marketing, mobile and brand experience tools to engage your customer online.