The FT's flagship Digital Media Conference brings together leaders of global media groups and today's most exciting entrepreneurs to explore which new digital powers are driving the future of media and what it takes to make money from these fast-growing industries.
The 2014 conference, hosted by the FT's West Coast Managing Editor Richard Waters, will bring together 350+ senior attendees from around the world to tackle the tough financial questions about digital business models and monetisation.
Panel: Content Economics Part I – Advertising
Dawn Airey, Senior Vice President, Yahoo Europe, Middle East and Africa , EMEA
Kevin Gentzel, Chief Revenue Officer, The Washington Post
Jonathan Perelman, GM Video & VP Agency Strategy, BuzzFeed
Caspar Schlickum, CEO, Xaxis EMEA
Moderator: Matthew Garrahan, Global Media Editor, Financial Times
Should you keep your content free and bet your future on advertising revenue? What trends are changing digital advertising and which online advertising models will last the distance? Is mobile advertising finally coming of age? How can you secure premium ad rates in an ad industry increasingly dominated by programmatic buying?