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    FIPP Sao Paulo - How To Make Social Media Work For You - September 22, 2014, Brazil

    Speaker: Keith Hernandez, VP of International Advertising, BuzzFeed, September 22, 2014, 2:50 PM UTC, World Trade Center, Sao Paulo, Brazil

    How and why content becomes viral? Social media have become the new starting point for modernization of production and content and journalism. This panel explains how to do this work for you.