Dmexco 2014 - Closing Keynote: Big Shift In Media - September 11, 2014, Cologne, Germany
Speaker: Jonah Peretti, Founder & CEO, BuzzFeed, September 11, 2014, 17:00 CSET, Cologne, Germany
Over the past decade, the rise of social and mobile has disrupted the media landscape with the emergence of new technologies and distribution channels. The massive shift to social has created unprecedented opportunities for publishers and advertisers alike. But how did we get there and what can we expect going forward? Jonah Peretti, CEO and co-Founder of BuzzFeed will show how early social media experiments created a new age of content and distribution via social.