Native Advertising: Massaging the Message:
Native advertising has always faced an uphill battle. In the analog world, it was "advertorial" content merging seamlessly with editorial copy. In the digital world, it's branding via social media. Prejudice persists, particularly among old-school Netizens who still consider business an interloper in their private playpen. But the rewards are worth the struggle. Brands can create content that entertains, and connects with consumers. And publications can partner with advertisers with integrity. This session will examine the highly competitive digital market and offer tips on meeting challenges and avoiding disasters.