The chicken vs egg dilemma has always had its corollary in media: which came first, the data or the content? To what extent can media companies employ predictive analytics and other data driven approaches to improve content performance? This event, organized by NYC Media Lab and hosted by Bloomberg, will fuse short 5 minute presentations and discussion from startups, media companies and university researchers advancing the state of the art in a variety show intended to provoke discussion and debate on opportunities in this fast-moving field of interest.
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