40 South Asian–Owned Businesses With The Best Diwali Gift Ideas

During Diwali, it's customary for people to exchange tokens of regard like sweets, dry fruits, and other gift items, and these shops may have just the perfect gifts.

Diwali, aka the Festival of Lights, is a holiday celebrated in India, where it's a shared holiday among Hindus, Sikhs, Jains, and Buddhists! Several countries observe the fifth day of Diwali as a holiday, and celebrations begin on Nov. 12, so here are some South Asian-owned businesses with gift ideas that'll make your loved ones smile!

1. Spice Girl Kitchen

Tuttle Publishing

Spice Girl Kitchen creates authentic, quick and easy Indian recipes for beginners. Awarded author and culinary teacher Shubhra Ramineni has written three cookbooks including Entice With Spice: Easy and Quick Indian Recipes for Beginners, Healthy Indian Vegetarian Cooking: Easy Recipes for the Hurry Home Cook, and Entice With Spice: Easy Indian Recipes for Busy People, which are all available now on Amazon.

Get the Entice With Spice cookbook on Amazon here and the Healthy Indian Vegetarian Cooking cookbook here.

2. DesiiWay

DesiiWay / Etsy

Desii Way is a clothing and accessories line that represents South Asian Americans by fusing Western and Eastern cultures, with items that also serve as conversation starters about the founder Gemini Bhimani's beautiful roots. To celebrate Diwali, the shop has created this Shine Bright Diwali sweatshirt, this Diwali Door Mat, and this Diwali Yard Sign.

Check out all of their products at Desii Way on Etsy.

3. Amaaya Jewelry

Amaaya Jewelry

Amaaya Jewelry is a first-generation Indian-owned and Chicago-based jewelry brand created to offer one-of-a-kind designs that will surely make you stand out in the crowd and add variety to your closet at an affordable price. The brand's creator believes that, "you're one of a kind and the jewelry you wear should be too," and they recently launched a collection featuring some holiday gifting ideas.

Check out all of their products at Amaaya Jewelry.

4. Kola Goodies

Kola Goodies

Kola Goodies, referring to greens or leaves, is a Sri Lankan brand that creates botanical-rich, Sri Lankan wellness remedies in convenient, powdered formats. They are sourced from fresh, nutrient-rich ingredients that come directly from South Asian farmer collectives. In addition to all of their delicious flavors, they have created a Special Edition Latte Kit showcasing your beloved tea lattes in an exquisite keepsake tin. 

Check out all of their products at Kola Goodies.

5. Kulture Khazana

Kulture Khazana

Kulture Khazana was created with the goal of using educational and play activities to share Indian cultural stories and help founder Akruti Babaria make her heritage and culture more accessible. For Diwali, the company has created a Diwali Burst Fidget Toy, a Family Rangoli Puzzle, and more! They also offer free lessons for those who want to learn more about the culture.

Check out all of their products at Kulture Khazana on Target.

6. The Chutney Life

Abrams Books

The Chutney Life features Palak Patel's recipes, love for kitchen tools, and time-saving techniques. They draw inspiration from her travels, reinventing classics and introducing Indian twists to favorites like Tandoori Shrimp Po Boy and Thai-inspired Chicken Pot Pie. From healthy options like her brother's Lemon Fish to her secret chutney recipes, Patel's creations strike a harmonious balance between Indian and American culinary traditions.

Get the book by Palak Patel on Amazon. 

7. Our Place

Our Place

Our Place, the home of cult-favorite The Always Pan, has a mission to connect people through home-cooked meals. According to their website, they "make products that connect people over home cooking" and "believe that there is a transformative power in uplifting the differences in how people cook and eat together." The brand has also created its Diwali Collection specifically for the holiday!

Check out their products at Our Place.

8. Diaspora Co.

Diaspora Co.

Diaspora Co. creates various spices sourced from 150 farms across India and Sri Lanka. Their current line consists of spices from root and barks, seeds and arils, fruits, chiles, and herbs and flowers. And if you're wondering what you can make with these sauces, check out their recipes!

Check out all of their products at Diaspora Co.

9. Hyperbole Accessories

Hyperbole Accessories

Hyperbole Accessories is an Indian-owned, California- and India-based shop that handcrafts jewelry using recycled metal and semiprecious stones in order to create thoughtful and meaningful jewelry. Their jewelry was also featured in Never Have I Ever — with Nalini, played by Poorna Jagannathan, wearing the Barroco Danglers — and in Hocus Pocus 2, with Winifred, played by Bette Midler, wearing the Witchy Amethyst Halloween Earrings!

Check out all of their products at Hyperbole Accessories.

10. CraftyRxMama

CraftyRxMama/Etsy

CraftyRxMama crafts personalized apparel and unique, bespoke gifts tailored just for you and your cherished ones. The shop has created a collection specifically to celebrate Diwali, and it even happily accommodates custom orders, including the option for a hoodie version of any listed item.

Check out all of their products at CraftyRxMama on Etsy.

11. Modi Toys

Modi Toys

Modi Toys is an Indian-owned shop that offers Hindu-deity plush toys that sing mantras and have matching board books to tell each deity's story. In addition, the shop has faith-based accessories designed to spark curiosity about the culture, as well as a Diwali Gift Bundle that includes any three mini Hindu-deity plush toys of your choice, three lotus tea light candleholders, three LED tea light candles, and one 4-by-6-inch Diwali-themed greeting card! 

Check out all of their products at Modi Toys.

12. The Tailor Tails

The Tailor Tails / Etsy

The Tailor Tails is a Jaipur-based premium pet accessory brand that incorporates South Asian elements into its designs, founded by Sanskriti Mishra. Their high-quality fabric products are perfect for any occasion and aim to make celebrations with pets unique. The brand was inspired by the memory and love for Sanskriti's golden retriever puppy, Lily, and strives to create unique and special pet accessories in her honor.

Check out all of their products at The Tailor Tails on Etsy.

13. Home Bound Custom Decor

Home Bound Custom Decor

Home Bound Custom Decor is dedicated to creating personalized home decor and gifts, tailored to suit each individual's preferences. With a focus on uniqueness and craftsmanship, the brand takes pride in offering a curated selection of handcrafted items designed to elevate any living space. Whether for special occasions or everyday moments, Home Bound's personalized goods are crafted to bring a touch of individuality to the home.

Check out all of their products at Home Bound Custom Decor.

14. Daybird

Daybird

Daybird is an anti-beauty beauty brand that encourages embracing authenticity. They redefine beauty with hybrid makeup and skincare, prioritizing skin health and individuality. Through the Anti-Beauty Beauty Club community, they empower individuals to reclaim their own beauty standards and simplify self-care routines.

Check out all of their products at Daybird.

15. Navaa

Navaa

Navaa is dedicated to featuring contemporary and distinctive South Asian designer attire. The brand caters to all wardrobe needs, ranging from casual attire to elegant special occasion ensembles, and they have a complimentary style concierge service, delivering tailored outfit suggestions for Diwali and customization possibilities for any occasion!

Check out all of their products at Navaa.

16. Samreens Vanity

Samreens Vanity

Samreens Vanity is a luxury cosmetics brand with South Asian roots, dedicated to celebrating the vibrant South Asian culture in the realm of beauty. They create versatile, eco-friendly products that make travel a breeze while being kinder to the planet.

Check out all of their products on Samreens Vanity.

17. Maalicious

Maalicious

Maalicious specializes in crafting distinctive jewelry that combines traditional Indian craftsmanship with a modern urban twist, each piece telling a unique story. Designed in the heart of NYC, their jewelry is meticulously handcrafted and plated with 22k gold, paying tribute to India's rich tribal heritage, powerful women, and historical legacy.

Check out all of their products at Maalicious.

18. Rita Gandhi, Author

Rita Gandhi / Via instagram.com

Rita Gandhi authored and released Ramayana for Kids and Bhagavad Gita for Kids with the aim of instilling the moral teachings of Ramayana. Recognizing the significance of lessons within every culture, Rita's books serve as her humble endeavor to uphold and revitalize her own cultural heritage and traditions for the benefit of generations to come.

Get Ramayana for Kids on Amazon here and Bhagavad Gita for Kids on Amazon here. 

19. Indē Wild

Indē Wild

Indē Wild is a celebration of South Asian heritage and a wild spirit that cherishes tradition while breaking through norms and redefining beauty. Through their Ayurvedistry™ system, they thoughtfully formulate beauty products with conscious chemistry and 5,000-year-old rituals, leaving out complicated jargon and providing an easy regimen that works for everyone. The brand has created some Diwali-exclusive gift sets including the Champi Aroma Gift Set, the Crown Essentials, the Morning Glow-and-Go, the Sunrise-to-Sunset Trio, and the Revival Set.

Check out all of their products on Indē Wild.

20. Chaa Latte

Chaa Latte

Chaa Latte brings a fresh perspective to modern womenswear by incorporating South Asian craftsmanship. Their designs boast chic silhouettes complemented by meticulous detailing, and the latest collection showcases payal anklet jewelry adorning bralettes, dresses, and power suits, adding a touch of elegance to every ensemble.

Check out all of their products on Chaa Latte.

21. Hamesha Project

Hamesha Project

Hamesha Project offers crafters curated kits and experiences to explore and learn South Asian art through hands-on play. The brand was created to preserve and honor the rich tapestry of South Asian crafts, while also making them more accessible, creating opportunities for people to come together. 

Check out all of their products at Hamesha Project.

22. NÜR

NÜR

NÜR is an Afgan-owned brand that creates waterproof, hypoallergenic, and tarnish-free jewelry. NÜR wishes to share the love and light brought by jewelry using cultural traditions with a bit of a generational twist in their line of fashion jewelry.

Check out all of their products on NÜR.

23. Infusion Candle Co.

Infusion Candle Co.

Infusion Candle Co. is a South Asian–owned brand that creates eco-friendly, vegan, cruelty-free, hand-poured soy candles with scents that bring you back to your roots, while celebrating South Asian culture and heritage and encouraging cross-cultural bonds. Their scents include Jasmine Chai, Darjeeling, Cozy Cashmere, and more. The shop also offers these scents in travel-size candles and in bundles! 

Check out all of their products at Infusion Candle Co.

24. MyDecorify

MyDecorify

MyDecorify is an Indian-owned shop that creates DIY kits for adult art projects and South Asian–inspired stationery, including stickers, notebooks, and art prints. They provide ideas and the exact amount of materials needed so you don't need to run to various craft stores or waste unused materials!

Check out all of their products at MyDecorify.

25. Gulab Jewelry

Gulab Jewelry

Gulab Jewelry creates 22-karat gold jewelry inspired by South Asia and the Middle East, available for both rent and retail. Their diverse collection features exquisite necklace sets, bangles, bracelets, and a range of accessories, ensuring a radiant look for any special occasion.

DM Gulab Jewelry on Instagram for more information.

26. Merakhi

Merakhi

Merakhi is an Indian-owned brand that specializes in designing clothing and accessories that perfectly match the distinctive personality of each wearer. The brand aspires to honor traditional craftsmanship while promoting a wardrobe that is sustainable and meaningful.

Check out all of their products on Merakhi.

27. House of Amu

Amu Cherian

House of Amu is an Indian-owned home decor business that focuses on artisan woven textiles inspired by the color, minimalism, and influence of India and the Middle East. Founder Amu Cherian embraces traditional techniques while bringing a modern and global take on each design. The current collections include Kasavu, which focuses on neutral gold colors, as well as Handloom and Bhujodi.

Check out all of their products at House of Amu.

28. Goldstories

Goldstories

Goldstories is a brand dedicated to crafting jewelry that carries stories through generations, recognizing the significance of our ancestors' tales as well as those of future generations. Beyond their existing collections, they offer the option to personalize solid gold pieces, allowing you to embark on your own unique narrative.

Check out all of their products at Goldstories.

29. Ranavat

Ranavat

Ranavat specializes in skin and haircare. Drawn from the rich tapestry of self-care traditions and ritualistic practices in India, it was this elevated devotion that ignited the inception of Ranavat — a botanical skincare collection that fosters a deeper sense of connection.

Check out all of their products at Ranavat. 

30. Brightland

Brightland

Brightland offers olive oils, vinegars, and honeys designed to bring a touch of joy to everyday moments. They also provide a range of sophisticated kitchen accessories that complement their consciously crafted ingredients.

Check out all of their products at Brightland.

31. Aavrani

Aavrani

Aavrani is an Indian-owned skincare brand that melds the founder's Indian roots with her American upbringing. Founder Rooshy Roy created Aavrani to also destigmatize and celebrate Indian beauty secrets and rituals while being easily accessible.

Check out all of their products at Aavrani.

32. Tinted Heritage

Tinted Heritage

Tinted Heritage creates personalized handmade gifts with a South Asian touch, blending tradition with modern aesthetics. The brand believes that home decor reflects one's identity and aim to provide a curated selection that adds beauty and connects to cultural roots. 

Check out all of their products at Tinted Heritage.

33. Nath Jewelry

Nath Jewelry

Nath Jewelry is a South Asian-inspired brand that crafts minimalist, urban versions of classic jewelry. Their pieces serve as enduring heirlooms as the brand's goal is to create contemporary pieces that resonate with a community connected to South Asian culture.

Check out all of their products at Nath Jewelry.

34. Ahista Tea

Ahista Tea

Ahista Tea hopes to elevate your tea and dining experience with ceramics tableware and tea blends that infuse tradition and innovation. Their premium tea collection can be purchased by type, region, and character. "Ahista," which means "at a slow pace," encourages taking a step back and savoring each moment with thoughtfulness and intention. And with Ahista Tea's quality ingredients, dedicated craftsmanship, and focus on the community and economic empowerment, these teas can help you do just that. 

Check out all of their products at Ahista Tea. 

35. Cookilicious

Rockridge Press

Cookilicious is a vibrant culinary platform curated by Priya Lakshminarayan, who specializes in recipe development, food styling, photography, and creative writing. The brand's recipes include an array of globally inspired vegetarian and vegan dishes, featuring fresh seasonal ingredients with a special emphasis on Indian influences. 

Check out all of their products at Cookilicious, and get the cookbook on Amazon here.

36. Nayana Design Studio

Nayana Design Studio

Nayana Design Studio offers a variety of specialty paper goods featuring original artwork that merges the traditions of Indian craft with global styles. Every product is designed to infuse meaning, whimsy, and magic into any occasion, from luxurious notebooks to eye-catching wrapping paper. Nayana Design Studio strives to add vibrancy and happiness to everyday life by combining traditional and modern styles.

Check out all of their products on Nayana Design Studio.

37. Matara Studio

Matara Studio

Matara Studio is a Thai-owned luxury pearl jewelry brand that defined a new wave of pearl jewelry that combines timelessness and femininity with contemporary designs. Each design is inspired by nature, architecture, and everything in between.

Check out all of their products at Matara Studio.

38. Kulfi Beauty

Kulfi Beauty

Kulfi Beauty offers a meticulously curated line of high-quality makeup products tailored to a wide spectrum of skin tones and preferences. Among their stellar offerings, Kulfi Beauty takes pride in their award-winning eyeliner, a testament to the brand's unwavering dedication to quality and innovation.

Check out all of their products on Kulfi Beauty.

39. The Chai Box

The Chai Box

The Chai Box offers a selection of premium loose-leaf teas, authentic chai spices, and tea accessories. They also provide a variety of sugar-free and decaffeinated options, allowing for a customized chai experience. The recipes draw inspiration from Founder Monica Sunny's mother and generations of family traditions, resulting in blends that pay homage to various regions across India.

Check out all of their products on The Chai Box.

40. Desi Diwali

Amazon

Desi Diwali offers festive projector lights for Diwali and other celebrations. This versatile projector can also enhance other holiday events with its unique custom patterns and water wave effect, perfect for Christmas, Halloween, birthdays, and more!

Check out all of their products on Desi Diwali at Amazon.

See anything you like? Comment below, and feel free to give a shoutout to your favorite South Asian–owned small businesses for everyone to check out!