Coles will no longer stock the "lads mag" Zoo Weekly after a petition was started labeling the publication "misogynistic, all-ages porn".
Starting up the #binzoomag hashtag, the movement was started by Collective Shout, the same organisation that recently led a campaign which resulted in the cancellation of rapper Tyler, The Creator's Australian tour.
The #binzoomag petition has reached almost 40,000 signatures, and has recently been changed to target another Australian supermarket, Woolworths.