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    Parents Fled A Cinema With Their Kids After A Horror Movie Trailer Played Before A "Peter Rabbit" Screening

    People on fire. Women screaming. A boy covered in ants. It's all a bit different to Peter Rabbit.

    A cinema in Innaloo, Western Australia, has accidentally shown a trailer for the horror film Hereditary in a screening of the kid-friendly (and definitely not horror movie) Peter Rabbit. Parents and children reportedly fled the theatre as it was playing.

    Hereditary stars Australian actress Toni Collette and has been called one of the most terrifying films in years.

    The trailer features many things that you probably wouldn't classify as PG like: a boy with ants running all over his face...

    A man on fire...

    A boy smashing his head on a desk until it bleeds...

    Toni Collette screaming...

    Toni Collette screaming some more...

    A child trying to cut the head off of a pigeon with scissors...

    You get it. It's, uh... very different to the themes explored in Peter Rabbit.

    Animal Logic Entertainment

    A mother who was in the screening on Wednesday with her sister's children told WA Today the cinema had "at least 40 children" in it when the trailer began.

    View this video on YouTube

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    "It was dreadful," she said. "Very quickly you could tell this was not a kid's film.

    "Parents were yelling at the projectionist to stop, covering their kids' eyes and ears. A few went out to get a staff member but she was overwhelmed and didn't really know what to do. Some parents fled the cinema with their kids in tow."

    A senior staff member of the cinema did reportedly arrive and shut off the screen, offering movie passes to the families to make up for the mistake.

    A spokesman for Event Hospitality and Entertainment said the incident was being investigated.

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