Playback errors and system crashes have made a shambles of Optus Sport's World Cup coverage, leading to an apology to "all Australians" from the telecommunications company's chief executive Allen Lew.
While World Cup games featuring the Socceroos are still available on free-to-air network SBS, the rest of the matches are exclusive to Optus. The telco was not prepared for the spike in traffic.
Optus CEO Allen Lew apologised unreservedly to all Australians via Twitter on Sunday, saying the company "should have done better".
Lew later told The Sydney Morning Herald Optus had planned for a larger viewership than the English Premier League, but the "unprecedented demand" was larger than it had anticipated.