America's northeast coast has been pummelled the last few days by a snow storm that is probably very cold and very slushy and very uncomfortable.
Now, we won't say people ~ over reacted ~ but the snow storm prompted frantic dashes to local shops to load up on canned goods, food and – of course – everyone's favourite winter warmer, alcohol.
However, in one shop there was an item no one wanted.
Yep, poor old cinnamon raisin bread, sitting there, waiting, lonely forever.
Daniel Lin tweeted out the photo on Tuesday and people loved it. Because apparently... no one likes cinnamon raisin bread.
But plenty of people DID support the lonely bread.
It does beg the question, though: where were these people when cinnamon raisin bread needed them most?
Brad Esposito is a news reporter for BuzzFeed and is based in Sydney, Australia.
Contact Brad Esposito at firstname.lastname@example.org.
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