Stock photo company Getty Images has today announced plans to ban any photos of models that have been retouched "to make them look thinner or larger."
The new regulations are for all creative content, not just in France.
"As a leader in visual communications, Getty Images upholds the responsibility to ensure accurate and authentic visual representation," a spokesperson told BuzzFeed News.
"Our perceptions of what is possible are often shaped by what we see: positive imagery can have direct impact on fighting stereotypes, creating tolerance, and empowering communities to feel represented in society.
"That’s why over the last several years, Getty Images has made a concerted effort to change the way women and other marginalized communities are represented in media and advertising."
Brad Esposito is a news reporter for BuzzFeed and is based in Sydney, Australia.
Contact Brad Esposito at firstname.lastname@example.org.
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