Australian supermarket Woolworths has earned the ire of the public after a photo went viral showing hundreds of bananas wrapped in plastic packages.
First posted to Reddit on Saturday, the photo drew criticism for what appeared to be a blatant overuse of plastic. Many pointed out that bananas come with ready-made "packaging" anyway in the form of their...yellow skin.
The photo received hundreds of upvotes and had people questioning the supermarket's motives.
Soon, people on Twitter and Facebook discovered the packaging. Woolworths responded to the backlash, saying some customers prefer the plastic wrap. People weren't buying it...
Yesterday, breakfast television program Today asked its followers about the packaging, which only generated more heat.
And now the Woolworths' Twitter account is in slight damage control.
In a statement to BuzzFeed News, a Woolworths spokesperson said the packaged bananas were only a small range available in Queensland stores.
The bananas, explained the spokesperson, were pre-packaged for customers who are looking for convenience and "prefer the ability to pick up a pre-packed product which meets the needs of their family at a consistent price". The supermarket is also tweeting to people complaining on Twitter to clarify.