4 Mobile App Marketing Tips That Will Maximize Profit

Every single year that passes, the mobile industry grows bigger & bigger. Though it’s more than possible to make a brilliant app, with the millions of other apps in the industry, it’s always much easier to never see any success. The question is how can you build an app that stands out? Here are 4 mobile app marketing tips that app developers should know on making your app stand out from the crowd.

1. Keeping People on Your App

Keeping users on your app is easily one of the most difficult tasks when it comes to mobile apps. It makes user acquisition look very easy. In a study done by AppsFlyer in 2015, 29% of Android users only kept their apps for a single day before getting rid of them.

So how can you keep people on your app effectively?

Keeping users on your app is all to do with user engagement and UX (User Experience). One issue that app developers & entrepreneurs fail to understand is that having a targeted audience from the start is the best way to build an amazing app.

If you take a deeper look into every successful app in the world you will see one common trait between them all. They all understand and strive to solve problems within a targeted niche.

Though it is a good strategy to get as many eyes on your app as possible at the start, you also have the same potential by starting with a small group of eager users. Take Facebook, for example, they started out with Harvard & moved on to get every college student to use their social platform.

After seeing the success of students, they then moved their focus to bring Facebook to the world.

Snapchat is another app that took this approach starting out with young teens and moved on to bring their app to the world. Apps that go viral also outsource other businesses. A lot of games and other businesses prompt users to share their results on social media which gives them free publicity.

Lastly, when building up from a small group of users, you will need to get feedback from them. Feedback is the most important detail you need at the start of a project so that you know where you’re going wrong and how you can fix it.

2. Keep Tabs on The Competition

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Focusing on your app is important, however, focusing on the competition is just as important. You need to understand what already works in your industry and how you can take that the next level.

Twitter did this really well. With social platforms on the rise such as Facebook, MySpace etc they all had one common issue. People would post long status updates that nobody wanted to read. Twitter took this idea and changed it slightly by adding the famous 140 character limit.

This allowed users to see bitesize content much easier.

Now over 6,000 tweets are sent out every second according to Internet David Sayce. An effective way to keep tabs on what people think of your competition is to look at the reviews of their app.

What features do they like and what features don’t they like. More importantly, what are they missing?

3. Don’t Focus Only on The App Store

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An easy mistake that developers make is focusing only on the app store when marketing their app. You have to remember that there are many different ways of marketing your app. Especially if your app is business focused.

Building a blog is a great way that not many people do when marketing their app. Yandere Simulator is a game about a high school girl who can become a bloodthirsty killer. The developer of the game started a blog back in 2014 showcasing the latest updates and what he plans to add to the game.

He has now reached over 1 million YouTube subscribers, with 10,000s of people reading his blog every single day.

As of the end of 2016, he as an indie developer has only completed 20% of his game.

Creating videos is a highly fashionable marketing strategy now with thousands of people passing the million subscriber mark. One company that branded their service through videos are Elementor (A Front-end Builder).

After 6 months they have now reached over 40,000 downloads. What they did is they made high-quality tutorials on how to use their product.

4. Ask People For Reviews

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I mentioned earlier how feedback on your competition’s apps is a great way to understand the needs of your target audience, however, you also need to focus on gaining feedback on your own app.

Reviews are a big aspect to your App Store Rank. They indicate that people are downloading and enjoying your app. Within your app description, you can leave a support email where users can ask questions and give feedback. It’s also a good idea to have a link to FAQs (Frequently Asked Questions) there as well. Asking people to give reviews on your app is also another way of keeping users on your app.

Final Thoughts

Building a successful app takes hard work & time. With the right strategy and amazing developers, your chances of success will increase. If you have any questions or would like to give your input, feel free to comment down below.