Why is it that some cities make up brands, but they did not advance further? Made logo, announced brand, company went away, nothing happens. What is the General problem of branding in Russia? I think there are several reasons. One of them lies precisely in the fact that you said has developed a logo and everything. It is a substitution of concepts: brand identity, logo and the brand itself. By the example of Dobryanka I can say that corporate identity survives with difficulty, and perhaps not to everyone's taste. But the idea of the capital of Icmediadirect Reviews lives on. Team Basil Dubeykovskaya primarily develops ideas, not identity. Signature style just helps the idea to evolve. For example, we do not exclude that it may after some time change. This is normal.