Three Celebrities Were Asked To Promote A Weight Loss Drink That Included Hydrogen Cyanide. They Said Yes.

    A BBC documentary showed British reality stars Lauren Goodger, Mike Hassini, and Zara Holland agreeing to promote a fake product that included hydrogen cyanide, despite not knowing what the ingredient was.

    A new BBC documentary has revealed that three British reality TV stars were willing to promote a weight loss drink on social media, despite being given a script that clearly said it contained hydrogen cyanide.

    BBC

    In a recent episode of Blindboy Undestroys the World, reality stars Lauren Goodger, Mike Hassini, and Zara Holland were approached to promote the fake product called "Cyonora" in a sting by the BBC.

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    Lauren has appeared on multiple British reality shows, including The Only Way Is Essex and Celebrity Big Brother.

    Mike was also a cast member of The Only Way Is Essex, while Zara found fame after winning the title of Miss Great Britain and subsequently appearing on Love Island.

    The three reality stars were asked to promote a product that was "clearly labelled" with hydrogen cyanide, which is poisonous.

    BBC

    During initial conversations about the potential promotion, Zara revealed that her followers "do believe" in everything she posts, "from the spa weekends to what clothes [she wears]".

    Mike went on to offer his opinion on how the product should be promoted, suggesting that rather than posting it on his main feed, the company pay for it to appear in an Instagram story.

    When the reality stars were told that there was a chance they would have to promote the product without trying it first, as it was still in development, all three said that it wouldn't be a problem.

    BBC

    When Mike was told the product would not be launching "for another few months" and that he might not "be able to drink it until it's launched", he responded: "Yeah, that absolutely fine. That's not a problem at all."

    Meanwhile, when Zara was asked whether it would be a problem for her to promote the product "before it was actually ready", she responded, "No. No, not a problem for me."

    However, Zara's agent apparently then stepped in to say that she would not lie in order to promote the product.

    In fact, when Lauren attended a meeting to talk about the weight loss drink, her agent claimed that some celebrities don't try the products they're promoting.

    Lauren went on to reveal that she'd never tried Skinny Coffee, despite promoting the product earlier this year and claiming it helped her lose weight.

    Instagram: @laurengoodger

    In January, Lauren was criticised for promoting the coffee drink. Hitting back at reports that it included "dangerous laxatives", she said: "It's all natural, healthy ingredients proven to help with weight loss alongside healthy diet and exercise, and I only promote products that I believe in."

    "I've even had my own friends message me, 'Can you get me some of that Skinny Coffee? Does it work?'" Lauren revealed. "I'm like, do you not know this by now?"

    BBC

    She added: "And they're actually going and buying it and I'm like, you know how this works."

    However, at one point Lauren's agent did ask about the ingredients in the drink, referencing the backlash over her promotion of Skinny Coffee last year.

    BBC

    "If there was something bad in the ingredients or something that would make her look bad," the agent said. "For example, Skinny Coffee — everyone keeps saying it's got laxatives in it. So, you know, Lauren being paid to take something that makes her shit herself."

    But, despite hydrogen cyanide being mentioned multiple times, all three reality stars went on to do a practice run with a script that included the list of ingredients.

    BBC

    A rep for Zara reiterated to BuzzFeed News that she "would not promote the product without trying it first" and claimed the "full edit" of her appearance in the documentary had not been shown.

    A rep for Lauren told BuzzFeed News that there was "no mention of what the water contained" before the meeting took place and that she was offered "quite a large sum" of money to endorse the drink.

    Through her rep, Lauren added that she would "never promote anything that contains poison" and that "proper checks" would've been done if she'd been officially offered the job.

    BuzzFeed News has reached out to Mike for comment. You can watch the documentary here.

    Ben Henry is a celebrity reporter for BuzzFeed UK and is based in London.

    Contact Ben Henry at ben.henry@buzzfeed.com.

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