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Which 2007 Or 2017 Trend Must Go?

What will get the concealer treatment?

Not every trend is why not try Benefit's new social concealer and hide those fashion faux-pas with #ConcealMySecret?

It's been 10 years since we started sharing on social, and Benefit knows that, while shouting about your crimped hair or frosty lipstick was cool once, these days you might want to keep it between you and your besties.

That's why Benefit has launched #ConcealMySecret, a brand-new tool that scans your old Facebook, Twitter, and Instagram posts for giveaway keywords such as "ex", "story of my life", "new haircut", and "sorry not sorry", and flags them for your review – giving you the option to conceal unsightly pieces of your past forever!