Want to hear about the latest innovation in beauty? Then look no further than Benefit's new concealer designed specially for your social media pages: #ConcealMySecret!
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It's been 10 years since we started sharing on social, and Benefit knows that while shouting about your crimped hair or frosty lipstick was cool back then, you might want to keep that between you and your besties these days.
That's why Benefit has launched #ConcealMySecret, a brand-new tool that scans your old Facebook, Twitter, and Instagram posts for giveaway keywords such as "ex", "story of my life", "new haircut", and "sorry not sorry", and flags them for your review – giving you the option to conceal unsightly pieces of your past forever!
Images courtesy of Getty.