What's an Influencer?
Dream job? Easy. Getting paid to just live my life. I used to ask the question "What is so different between the Kardashians and I?." I mean sure I spend the majority of my free time with chip crumbs down the front of my old pyjama shirt as I finish the 7th episode of whatever television show that I have emotionally invested myself in. Yes, maybe every day is a bad hair day when all it takes is someone sneezing all the way from Columbia to completely mess up my hair.
I want a job that's entirely flexible and allows me to go ahead and live my life and be paid for it. Then I found a possible solution: INSTAGRAM INFLUENCER
I got talking to a friend of mine who spends her time as an Influencer. I found out she get's paid to promote products, write reviews, eat wonderful food and take selfies or photos of the places she travels to... Bitch.
STEP ONE: Branding yourself and Content
Firstly, you need to figure out how you want to brand yourself. What do you want to be associated with?
* Health and Fitness
* Beauty and Cosmetics
* A mixture of some or all of the above.
Start by looking at other Influencers and try to see how they have branded themselves.
There are various ways to brand yourself. Sometimes it's good to gather ideas and emulate them, they have a structure that works for them which makes them so successful.
The top three characteristics associated with a strong influencer page are:
1.ACTIVITY: Make sure not to over post or essentially "spam" users. Don't use hashtags and if you do, Don't over do it.
2.QUALITY: Create quality content that is user driven and creates an interesting online identity.
3.ENGAGEMENT: Engage with people. Try and collaborate with other users. Post photos or art of other users you enjoy and credit them by tagging them on the photo and in the caption. Write back to other users or write interesting comments with substance on their page. Engaging with other users is a good way to ensure that they engage with you.
Below are some good examples of successful Instagram influencers who show all three characteristics on their page.
There are various methods and measures to producing good content on your Instagram page. Your content should be:
* Visual: Make sure it's aesthetically appealing. Use photography apps or tools to enhance or edit your posts. Use techniques such as flat laying or colour themes to make your images stand out.
* Have a voice: A good way to engage with people and show your identity to the Instagram community is to voice your opinion on matters that you're passionate about. If you don't feel like expressing social ideological views then focus on creating another kind of voice.It can be a humorous or insightful one. Offer tips or advice if you specialise in a particular area. Engage people with interesting and well thought out content/ captions.
STEP TWO aka The most important step: Followers
STEP THREE: Connecting Influencers to Brands.
DON'T even think about looking at this step unless you have STEP ONE AND STEP TWO under your belt. Brands are primarily concerned with numbers and how many organic followers are engaging with you in order to obtain organic followers you can grow them slowly yourself though this is extremely time consuming and unless you're ready to play a long waiting game then don't expect sudden results. You can also go through a company so that you are able to focus on producing great content allowing them to focus on targeting an organic audience for your page and grow it for you. Mapiac is my personal favorite to go through as it's affordable and the results are pretty incredible because they can grow anywhere from 5,000-10,000 organic followers monthly.
How to Connect with Brands?:
There are services available that connect brands with influencers. Keep in mind, They only will do this if you have a strong following with actual and organic followers who are interacting with your account as opposed to "ghost" followers.
Takumi allows users with anywhere from 1,000 followers up to connect with Brands.
A very reputable and extremely professional service in Australia which connects talent with brands & clients. I would recommend this company as one of the best in the business.
Sometimes Brands will even contact you directly on your page and it's important to leave your contact details (An email not a number) on your page as a way to be contacted.
So with all this information it's time for you to start to grow your Instagram account, become an influencer and enjoy the freedom, flexibility and joy that social media fame can offer!