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US residents can opt out of "sales" of personal data.
More than half of consumers believe ads have improved or stayed the same since two years ago, and the majority of them judge marketers as effective at providing interesting ads, but it depends when and where the ads appear. According to the 2016 North America Advertising Demand Report from the Adobe Digital Insights team, which surveyed 1,000 U.S. consumers, 78 percent of consumers like personalized ads, but only 28 percent think the ads they’re receiving are tailored correctly. So, ads can be a good thing – but advertisers aren’t always hitting the mark.