Caitlyn Jenner Is Officially Releasing Makeup With MAC Cosmetics

The lipstick is called “Finally Free” and 100% of the proceeds go to the MAC AIDS Fund Transgender Initiative.

1. On Friday afternoon, MAC Cosmetics announced their partnership with Caitlyn Jenner on a lipstick to be released on April 7.

MAC Cosmetics

In the advertisement for the lipstick, above, Caitlyn is wearing the rosy nude shade.

2. The shade is called “Finally Free.”

MAC Cosmetics

“Caitlyn Jenner has fearlessly shared her transition with the world. Her new MAC Lipstick, Finally Free, champions All Ages, All Races and All Sexes,” MAC tells BuzzFeed via email.

3. Also, 100% of proceeds from the sale of the lipstick will go to the MAC AIDS Fund Transgender Initiative to further its work in support of transgender communities.

MAC Cosmetics

The lipstick will cost $17 and will be on sale at and in MAC stores.

4. Jenner announced the collaboration on her Instagram on Friday afternoon.

@caitlynjenner / Via

Her caption reads, “I’m finally free to announce my partnership with @MACcosmetics! All sales of our lipstick shade, Finally Free, go toward improving transgender communities. Look for it in April! #MACCaitlynJenner (Link in bio).”


@MACcosmetics / Via

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