What once started off as a spec project for designer Marco Sodano has now become a real campaign by ad agency Geometry Global (Hong Kong). The pixelated execution is part of Lego's Imagine campaign and shows that "every child with Lego can become a great artist like Da Vinci and Vermeer."
See the ads below:
American Gothic, Grant Wood
Lego / Grant Wood / Via theinspiration.com
The Son of Man, René Magritte
Lego / René Magritte / Via theinspiration.com
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Self Portrait, Vincent van Gogh
Lego / Vincent van Gogh / Via theinspiration.com
Mona Lisa, Leonardo da Vinci
Lego / Leonardo da Vinci / Via theinspiration.com
And these were the designer's original concepts before the idea was executed into an official campaign:
Lady with an Ermine, Leonardo da Vinci
Lego / Leonardo da Vinci / Via theinspiration.com
Girl with a Pearl Earring, Johannes Vermeer
Lego / Johannes Vermeer / Via theinspiration.com
You can follow Marco's work here.
H/t Adweek
