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Oh God: TED Makes A Book

Even if you never watched a TED talk, the explosive #fivewordTEDtalks hashtag perfectly captured the zeitgeist of TED and the growing backlash against its occasionally absurd breed of techno-utopianism. Well, welcome to TED Books, a whole new platform for posturing.

Anne Trubek • 7 years ago

This Headline Should Be Catchier, And Other Advice For Building Brand You

What it's like to take the advice of a "social media expert" seriously.

Anne Trubek • 7 years ago

How Not To Tell A Story On Twitter

What was wrong with Jennifer Egan's Twitter fiction experiment for The New Yorker.

Anne Trubek • 7 years ago

How To Film Texting In A Way That Doesn't Look Stupid

We email. We Facebook. We text. In other words, we're constantly writing. So why can't TV shows and movies show that in a way that isn't silly?

Anne Trubek • 7 years ago
Anne Trubek • 7 years ago