Tied to J. Lo and Iggy Azalea's highly anticipated music video for the song "Booty," the article describes how the "big booty has officially become ubiquitous," and heralds "the total bootification of pop culture."
And while it is correct in pointing out that posteriors have been particularly, ahem, prominent in pop culture this year...
It totally misses the mark in its declaration of big butts as a new phenomenon created mostly by white people.
According to Vogue, big booties weren't a thing until J. Lo, Kim Kardashian and — wait for it — Miley Cyrus graced us with their derrières.
Let's take a moment and rewind: Sir Mix-a-Lot released "Baby Got Back," which "Anaconda" samples from heavily, in 1992.
And even before that, in the '70s and '80s, songs like E.U.'s "Da Butt" and The Commodores' "Brick House" celebrated ladies who were "stacked."
Common hip hop motifs like the "Video Vixen" — though extremely problematic in their objectification and sexualization of the bodies of women of color — have idealized curvacious figures in music videos.
Not to mention, iconic artists besides Nicki and Bey — like Rihanna, Janet Jackson, Ciara, and Mýa — who've been rocking their booties their entire careers.
Sooo, the assertion that big butts just became "trendy" because of predominantly white women ignores an alternative standard of beauty that has been celebrated by the black community and visible in pop culture for, like, a while.
Unsurprisingly, many have since taken to Twitter to vent their frustrations about the piece.
And much of the criticism has come in the form of the hashtag "#voguearticles." The hashtag satirizes the idea that white Americans have created trends that are widely associated with black culture by creating fake Vogue headlines.
Guess we shouldn't expect too much, though, from a publication whose newsletters still look like this: