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Is J.Crew Going Back To Its Basic Roots?

Comparing this fall's look book with last year's. In other words: more, less, or equal amounts of sequins.

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In July, J.Crew CEO Mickey Drexler publicly acknowledged that the brand has strayed, perhaps too far, from its preppy identity. The comment came in response to a Forbes article that went viral, in which a husband describes his wife's complaint to J.Crew's customer service email address. She wrote that she was "disheartened and disappointed that you are leaving your core values and styling and abandoning your loyal customers." The customer is no doubt referring to the trendier sartorial direction the label took starting in 2008 after the hire of Jenna Lyons as creative director.

Drexler later emailed the woman, saying, "We are on it for sure, I hope you see a difference this fall."

Less than a month after Drexler's comments, "this fall" is here — with the release of the J.Crew September catalog. So, how does it stack up to last year's issue? Has J.Crew made any aesthetic adjustments to better please the average consumer?

The cuts are more streamlined and flattering for "regular women."

A fitted shift dress is much easier to pull off than a loose-fitting drop-waist dress. Although, the one on the right looks like it would be amazingly comfortable.


And styling is pulled back a bit, creating a more basic look.

Although the floor-length snakeskin-print dress and wool coat combo is a perfect "glamorous bag lady" ensemble, the printed dress on the left is cute, simple, and most of all, wearable.


This season's bags are simple and rather anonymous in comparison to the fuzzy bowling bag of last year.

Which is fun and all but forget about ever drunkenly setting it on a bar bathroom floor.

All pictures courtesy of J.Crew via Racked.

Do you think the collection looks more mall store than runway darling? What do you think of J.Crew's new old look?

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