Italian fashion designer Elsa Schiaparelli, who rose to prominence in the early 1900s, became famous for many things, but mostly her use of the color pink and sense of whimsy. Last year Tod's CEO Diego Delle Valle announced he would revive the Schiaparelli label, which was shuttered after a period of struggling in 1954 when the designer was just 64. Now Valle's plans are crystallizing: Christian Lacroix was just hired to design a 15-piece capsule couture collection for the house. Why, this is enormously exciting news! Because Schiaparelli deserves a splashy homage for being a total genius. Here's why.