Via malindaknowles.net Italian fashion designer Elsa Schiaparelli, who rose to prominence in the early 1900s, became famous for many things, but mostly her use of the color pink and sense of whimsy. Last year Tod's CEO Diego Delle Valle announced he would revive the Schiaparelli label, which was shuttered after a period of struggling in 1954 when the designer was just 64. Now Valle's plans are crystallizing: Christian Lacroix was just hired to design a 15-piece capsule couture collection for the house. Why, this is enormously exciting news! Because Schiaparelli deserves a splashy homage for being a total genius. Here's why. 1. She basically made hot pink eternally cool. Via modelinia.com This dress is from 1938. Schiaparelli's signature shade was "shocking pink." Via wornthrough.com We should go back to using that term. Way better than "hot pink."(This dress dates to the late 1930's.) Via pinterest.com Another late '30s look. 2. She named her perfume, which debuted in 1936, "Shocking." Via agrowingobsession.com After her signature pink color. Via schiaparelli.com A watercolor ad for Shocking by fashion illustrator and artist, Marcel Vertes. Via schiaparelli.com Another Vertes ad, featuring a donkey. From TK. 3. When she introduced lipstick in 1946, it was scented like her "Shocking" perfume. Via schiaparelli.com (To this day, Nars carries a shade called "Schiap" in her honor.) Via narscosmetics.com 4. Her designs were clever and surreal. Via metmuseum.org Take this jacket from the fall 1937 collection, where sequin "hair" cascades down the arm. Via lostyles.blogspot.com A 1937 collaboration with artist Jean Cocteau. 5. Her collaborations with Salvador Dali, a friend, were just wonderful. Via flickriver.com Like this skeletal dress. Via vintelegance.blogspot.com From 1938. And this dress with "tears." Via collections.vam.ac.uk Another piece from 1938. And this hat. Via metmuseum.org Winter 1937–'38. And this famous lobster dress. Via robertgriff.blogspot.com Dali painted the lobster on this piece, which Wallis Simpson wore in a Cecil Beaton photograph. The dress dates to 1937. 6. Her accessories were also wonderfully cheeky. Via alagarconniere.wordpress.com From the fall 1936-'37 collection. Via metmuseum.org Fall 1938–'39. Via metmuseum.org Fall 1934. 7. She created a tiny phone for women to carry around in their purses at all times. Because she was ahead of her time like that. Via tmagazine.blogs.nytimes.com This is actually a mirrored compact. It dates to 1935. 8. And she saw beauty in unexpected places and things — like bugs. Via metmuseum.org This necklace is from the fall 1938 line. Via imobsessedwiththis.com Beetle buttons, also from fall '38. 9. Her gowns were quirky pieces of art. Via metmuseum.org From the spring 1937 line. Via metmuseum.org Fall 1939. 10. You can tell she was incredibly forward-thinking because Beyoncé would totally wear this today. Via coletterie.com And this dress is from 1948. 11. She could do floral prints that weren't floral prints. Via metmuseum.org A creation from 1940. 12. Her 1940's color blocking puts today's street style stars to shame. Via metmuseum.org Spring 1940. 13. She was famous for her personal style as well as her designs. Via thecoincidentaldandy.blogspot.com If street style blogs were a thing her her day, she'd be EVERYWHERE. Via lisathatcher.wordpress.com Covering Time Magazine. Via lisathatcher.wordpress.com 14. She could pull off a turban. 15. She was a shameless man repeller way before... the Man Repeller. Via flickeflu.com Yes, that's a leopard's face on her head. No big deal.