Uber has unleashed its brand new logo. It has dropped its 'U' and replaced it with *cues drumroll* THIS...
It didn't take long for an inevitable Twitterstorm to ensue.
Won't be updating @Uber based on it's ridiculous new logo 😷
Some people thought the logo looked a bit like a spoon.
Others likened it to a polo mint, a doughnut, and even *coughs* a bumhole.
But most people compared it to '80s video game gobbler Pac-Man.
Not that I care much about the new @Uber logo, but it does look a bit like PacMan
One person thought it could be a villainous cousin of the arcade icon.
New Uber Logo looks like an evil Pacman #UberLogo
Perhaps his mission is to eat up drivers from rival taxi firms, as this chap suggests.
It's like #pacman is uber 😂 EATING UP ALL THEM CABBIES 🚕 #londoncab vs #uber #too #political #for #a #wednesday
Others thought that poor Pac-Man might have eaten something unsavoury.
Pacman eats an indigestible cube and becomes the new Uber logo 🤔 https://t.co/Jo1gmjApGy via verge
Or needed a filling or two in his freakishly large mouth.
The new @Uber logo looks like pacman had a dental xray and something has gone very wrong.
Uber's founder and chief executive Travis Kalanick said: "The old Uber was black and white, somewhat distant, and cold.
"This belied what Uber actually is – a transportation network, woven into the fabric of cities and how they move. To bring out this human side –the atoms – we've added colour and patterns."
So there we are.
