Lil Nas X Trolling Haters Over The Nike Controversy To Promote His New Song Proves He's A PR Genius
A troll wise beyond his years.
Lil Nas X is doing what he does best: trolling his haters and making money at the same time.
Everyone remembers when conservative media lost their minds over Lil Nas X's "Montero" music video, right?
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He was being torn apart because of the scene where he gives Satan a lap dance.
Icon.
To promote the song, he teamed up with MSCHF to launch "Satan Shoes" — a sneaker themed after the video featuring Nike's logo. Well, Nike wasn't too happy about it because they "had nothing to do" with the shoe creation, according to the Hollywood Reporter.
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Nike sued MSCHF, and MSCHF eventually had to force customers to return their shoes for a refund. (P.S. the "apology" video above was also a joke.)
Since Lil Nas X is literally the king of turning pain into profit, he, of course, used all of this controversy to promote his upcoming single, "Industry Baby" — featuring Jack Harlow and produced by Kanye West — by elaborately joking on social media about an upcoming "court date" and potentially "going to jail."
"Always stay gracious, the best revenge is your paper." Beyoncé would be proud.
Followed by other similar TikTok variations...all of which feature a snippet of his new song, btw.
And then there was this series of truly golden tweets.
i gotta get big and sexy incase it’s some cute niggas in jail https://t.co/ETUhcZHHNm
LOL.
when people tell me not to drop the soap after the judge sends me to jail tomorrow
My personal fave:
all jokes aside i can’t believe i might be going to jail. who’s going to make mildly funny tweets about being gay while i’m away
But the real cherry on top of the cake is this teaser trailer Lil Nas dropped Monday that he titled: "[WATCH LIVE] Nike v. Lil Nas X – Satan Shoes Trial" (because LOL).
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And since his fan base always understands the assignment, they took it one step further: "#FreeLilNasX" began trending on Twitter Monday to prolong the joke and simultaneously create hype for the new song.
me sneaking into court and defending lil nas today #FreeLilNasX
me distracting the judge so lil nas x can run out the back #FreeLilNasX
All of gen z tryna bail Lil Nas X out of jail with our collective minimum wage incomes #freelilnasx
If you aren't fully convinced Lil Nas X is the king of PR (and comedy) by now, then you're wrong. Sorry.
"Industry Baby" drops Friday. Stream Lil Nas X for clear skin!
