We've all seen commercials where a burger plops down from above, landing ever so perfectly.
The process of creating such a perfect burger shot is more interesting than you might think.
First the ingredients are mapped out, then a program is used to design a rig that can make the falling visual happen.
To capture the ketchup and mustard collision, a small double catapult launches the condiments into each other, creating this explosive shot.
Then, come the other parts — buns, pickles, onions, lettuce, tomato, bacon, a patty — all strung to a rig that cuts the supportive bands right as the camera moves past the falling ingredients.
This is what it looks like in real time — not super epic, right?
But the final, slowed down result is pretty freakin' impressive.
Now, when you see an ad with a burger making a floppy landing you can fully appreciate the process!
You can watch the entire thing go down for yourself!
