Nike announced on Monday that former San Francisco 49ers quarterback Colin Kaepernick would be the face of its 30th anniversary "Just Do It" campaign and people are already getting riled up about it.
Kaepernick, 30, last played in the NFL in 2016. He has been a free agent since he began silently protesting police brutality and racial inequality in the US by kneeling on one leg during the national anthem played before games.
And while Nike's decision to feature Kaepernick in its latest campaign was celebrated by many, others were outraged, posting videos and photos on social media of Nike products being cut up, burned, or destroyed.
And the counter-tweet backlash was swift, with people mocking those choosing to destroy a product they paid money for.