Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers
amazon.com
Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers
by Bob Hutchins
Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and “hot butt…
$18.45
