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28 Self-Care Items You've Just Gotta Try (And All From Latine-Owned Businesses)

Take this as your sign to relax today. 🧖‍♀️

1. A deliciously blended Vamigas Purifying Cleanser with ingredients like prickly pear, acai, and chia that come together as a gentle, vitamin-rich cleanser and makeup remover. 

Vamigas is a green beauty brand founded and owned by Mexican American Christina Kelmon and Chilean American Ann Murray-Dunning, after seeing the clear need for clean beauty options in the Latine community. Vamigas only uses natural botanicals of ancient Latin America (like Chile, Mexico, and Brazil) and puts every product in recyclable glass packaging to limit waste.

Get it straight from Vamigas or from Nordstrom for $30.

2. A jar of the bestselling Tata Harper Resurfacing BHA Glow Mask because it'll make your skin glow like no other ✨. The 100% natural, non-toxic ingredients take the BHA from white willow bark and pomegranate enzymes to rejuvenate dull skin for a healthy, glowing complexion.

a model holding the mask on a brush
a gif of the inside of the jar

Tata Harper Skincare was founded by Columbian entrepreneur Graciella "Tata" Harper in 2007.

Promising reviews: "Staple in my routine. After one use I was hooked on this mask. This mask literally brightens immediately, and results are long-lasting. It's a must-have in Tata Harper's skincare line." —Adrianne S., Tata Harper Customer

"This is my go-to mask. It instantly brightens my skin. It's one of the few masks I've used that you can see instant results." —Jade T., Tata Harper Customer

Get it from Amazon, Sephora, or straight from Tata Harper for $68.

3. Calming lavender bubble bath from Jessica Alba's the Honest Company is an Amazon bestseller with over 15,000 5-star reviews! It's hypoallergenic and gentle enough for kiddos, but adults absolutely love the soothing feel, too.

a reviewer in a bubble bath
a close up of the bottle

The Honest Company was founded by Jessica Alba, a Mexican American actor gone beauty, skin, and home entrepreneur. She made the brand with the vision of creating products that are safe and trusted because of the ingredients she uses. Her matte liquid lipstick has an award-winning vegan and cruelty-free formula.

Promising review: "It’s pretty awesome. I wanted major bubbles but was a little dubious. I don’t have a tub with jets [but] the splashing water in couple with a little bit of hand swishes will foam this right up! The scent is faint, which is PERFECT for me!! And it’s all-natural so that must explain why my skin feels soothed...this stuff feels great!!" —Kevin Delgado

Get it from Amazon for $9.90+  (available in two sizes). 

4. A STUNNING handmade hammock you can't help but to feel relaxed in. Just imagine yourself on a beach with a nice cold drink in your hand (even if you're just in your backyard). On top of being comfy as heck, the tiny details like the beading and tassels will make it your favorite place to hang. 

the beige hammock with pillows on top
Hamanica / Etsy

Hamanica is a small business based in Masaya, Nicaragua and run by Maribel Hernandez. The brand specializes in adult and children's hammocks and chairs.

Promising review: "Literally one of the most beautiful things I’ve bought to complete a dream space. It’s high quality and so so comfortable; I can’t recall being this happy about a purchase. And shipped incredibly fast! Worth every penny." —Charlene Kim

Get it from Hamanica on Etsy for $124.30 (available in three sizes and TONS of colors and styles).

5. A 'Proud Latina' glass cup complete with a bamboo lid and glass straw. Self-care means staying hydrated, and this is the ~perfect~ way to hold your water, smoothies, or iced coffee. 

a clear glass cup that reads
Zacs Craft / Etsy

PS: It even comes with a straw cleaner!

Zacs Craftz is a Latine woman-owned small business based in California that creates adorable custom-made cups and tumblers!

Promising review: "I LOVE this glass cup. Such a cute design, and the phrase makes me feel so empowered! I would definitely recommend this cup. If you’re always on-the-go, I recommend buying the lid and glass straw as well! Totally worth it! The lid seals on well, and the glass straw is a PLUS! I also appreciate the included straw scrubber. Makes it so much easier to wash my glass straw and really get in there to make sure it’s clean. I’ll never use plastic straws again! What I also love about the glass straw is that you can see if there’s anything left behind inside. People have complimented my cup, and it shows my pride in my Latina identity!" —Jazzi1828

Get it from Zacs Craftz on Etsy for $20.

6. A subscription to Birchbox, a monthly service where you get curated skincare, hair, and makeup products sent right to your home! When you first sign up, you take a quiz about your hair type, skin sensitivity, makeup preferences, etc. to ensure you'll truly love what's comin' each month.

a collection of goodies by the birchbox
models wearing eye masks and face masks

You've got four subscription options (a monthly membership, three-month membership, six-month membership, and one-year membership). Each box comes with two to six items varying between samples, travel sizes, and even full-size items!

You've also got the option to a) be totally surprised on what's coming, b) choose one of the six products you want every month, and c) pick an already curated box that's shown to you beforehand so you know what's coming!

Birchbox was co-founded in 2010 by Texas Native and Mexican American entrepreneur Katia Beauchamp.

Subscriptions starting at $13/month.

7. A bottle of Covey Vitamin C Serum, the brand's top-rated item that helps fade acne scars, brighten complexion, and over all just make your skin feel really, really smooth. It's clean, vegan, and cruelty-free, too!

the serum bottle
a gif of the serum being pumped out

Covey was co-founded by Cuban American Christina Garcia, after she and co-founder Emily DiDonato bonded over skincare and the frustration over their elaborate routines. Covey was made to be uncomplicated (seriously, there's only four products), and are clean, vegan, and cruelty-free!

Promising review: "I decided to try Covey's vitamin C because of the more stable form of THD ascorbate in it and the good price point. It is seriously amazing. My skin has never looked better. It goes on so well, is super gentle/effective, and makes you so glowy. If you try any product in the line, it should definitely be this! Just signed up for the subscription for it." —Alexis

Get it from Covey for $59.

8. A concha bath bomb from Loquita Bath and Body turns the yummy baked good into a form of self-care, and I'm here for it. Toss this in the tub for a fresh baked concha pan dulce scent and a skin-soothing effect (thanks to ingredients like shea butter!).

a bowl of bath bombs
Loquita Bath and Body

Loquita Bath and Body is a California-based small biz founded by Yamira Vanegas with the purpose of representation and relatability for the Latine community. 

Get it from Loquita Bath and Body for $8.50 (available in tons of other styles and snacks).

9. Valfré woven blanket because sometimes, self-care is just laying on the couch, curled up in a cute and cozy blanket while reading a book or bingeing your favorite show for the fourth time. It even makes the *best* decor when you're not using it!

the blanket laying across a bed
Valfré

Valfré makes uniquely designed clothing, accessories, home goods, stationery, and tech accessories – and most feature original illustrations from Mexican artist and founder Ilse Valfré.

Get it from Valfré  for $72.

10. A jar of Nopalera Cactus Flower Exfoliant that works as a moisturizer, an oil cleanser, AND an exfoliant. It's got a light tangerine scent to help wake you up, and a gentle but effective texture that'll leave your skin so moisturized, there's no need to apply any afterward (like with most exfoliants). Love!

the yellow body scrub beside it's packaging
Nopalera

Nopalera is a Mexican-owned skincare brand that was founded by Sandra Velasquez. The brand uses nopales (cactus) to create artisan clean bath and body products. 

Promising review: "Truly amazing product. I applied it from head to toe and was pleasantly surprised on how moisturizing it was and how well it penetrated even after drying off and no need to apply lotion. The glow was a bonus as my collar bone, shoulders, and arms felt and looked amazing! It truly felt like a spa experience in a jar! The tangerine scent is mild and perfection for those of us who don't like heavy scents. This is a keeper!!" —CG2019, Nordstrom Customer

Get it from Nordstrom, Credo Beauty, or straight from Nopalera for $32. 

11. A bottle of Bloomi's Relax Body and Massage Oil to ~literally~ relax whenever you need it. Reviewers say when work is hectic, when they're feeling overwhelmed, or when they're just getting ready for bed, they massage a little of this oil on their hands and neck to ignite chill mode.

a model holding the small bottle of oil
a gif of someone grabbing the bottle
Target

PS: It's got a light lavender scent!

Bloomi is a Latinx and sexologist-led wellness brand co-founded by Rebecca Alvarez. The brand provides inclusive sexual education and products such as water-based lubricants, serums, body oils, and more.

Promising reviews: "I LOVE this body and massage oil. I use it every morning before meditating and every evening before bed. The warm aroma instantly helps me to calm down. I also keep it at my work desk throughout the day. Whenever I'm feeling overwhelmed, I massage some of the formula to my hands and neck and then breathe it in. It literally does exactly what its name says it does: helps you to relax." —Raquel

"I started using this oil and absolutely love it. It does not leave your skin sticky and is very relaxing after a long day." —Vicky

Get it from Target for $19.99.

12. A Cafecito sweet coffee-scented candle from small biz Gold and Palms. This Etsy bestseller has the ~perfectly~ blended aroma of espresso, creamed sugar, and a dash of vanilla. It'll make your entire home smell like heaven (aka a cup of sweet coffee). ☕️

the  wax candle sitting on a book
Gold and Palms Atelier / Etsy

Gold and Palms Atelier is a Latinx woman-owned small business based in Pomona, California that creates any and everything you need to relax at home. From candles and incense sticks, to lip balms and room sprays.

Promising reviews: "This is one of the best-quality candles that I’ve ever purchased. It smells amazing, and it was incredibly well made. The owner of the store is SUPER sweet, too, and she threw in additional goodies! My new favorite candle shop, for sure!" —Molly O'Donnell

"The quality is exquisite, and it is such a good size!! This candle smells like a sweet coffee, almost like a coffee candy type sweet smell, perfect for a living space! The glass is also so high quality, and Sabrina [the owner] even included an additional gift and note!! Will definitely be buying again and gifting these candles! So happy with my purchase!" —Sarah B.

Get it from Gold and Palms Atelier on Etsy for $22+ (available in three jar colors and 20+ other scents). 

13. A bottle of 16J Organic's creamy Body Sauce moisturizer perfect for dry skin. Simply apply to wet skin (like right after a shower or bath) and rub it in to lock in the moisture. Trust me, your skin will thank you 👏.

the blue body sauce bottle beside plants
Amazon Handmade

16J Organics is New York-based and Dominican woman-owned business — founded by Lourdes, a skincare enthusiast who started off making products to use and share with her family and friends. Now she's sharing her superfood-rich skincare with all of us!

Promising reviews: "Perfection in a bottle. Amazing quality. Smells incredible. I feel like I’m at a spa when I use this. Also works wonderfully on my baby’s skin after baths. Absolutely buying again." —Rachael G.

"Outstanding and worth every penny! I’ve been using 16J Organics for a year, and they have restored a suppleness to my arms and legs that I haven’t experienced for decades. When Nutri’ Lux Body Sauce was introduced, I started using it on my 55-year-old legs, and I’ve been so thrilled with the results that for the first time in decades I’ve been wearing dresses without nylons all summer. Not only are the ingredients in these products healthy and safe, but the results have been dramatic for me." —Balance Seeker

Get it from 16J Organics on Amazon Handmade for $66.

14. Bomba Curls Forbidden Hair Mask made specifically for those with curly, coily, and kinky hair to keep those gorgeous locks strong, moisturized, and nourished! After just 20 minutes, this *award-winning* deep conditioning mask will restore curl elasticity and shine.

a jar of the hair mask
the CEO applying the mask to their hair in a gif
Bomba Curls, www.instagram.com

Bomba Curls was created by Afro-Dominicana Lulu Cordero and makes products meant to strengthen and grow those stunning curls of yours. 

Promising review: "ABSOLUTLY AMAZING! As a 4C girl, when I started my natural hair journey it was hard to find products that work best for my hair. Because of this, I never saw my true curl pattern. Bomba Curls Forbbiden Hair Mask changed the game for me! Not only were my curls popping like never before, but it gave my hair so much moisture! The slip is unbelievable. I often have knots in my hair, but boy was my comb gliding through these curls when I detangled with the mask! It also smells soooo good!" —Michelle

Get it from Target for $24.99

15. Rare Beauty Soft Pinch liquid blush because a good blush is always considered self-care. Reviewers are obsessed with the highly pigmented, super-lightweight formula. You've even got the choice between dewy and matte finishes!

an open tube of the red liquid blush
a model wearing the bright pink color on their cheeks

This Latina-owned business (from founder Selena Gomez, to be more specific!) was launched in 2020 with the goal of helping people celebrate their individuality and their own beauty, nixing the world's impossible beauty standards in the process. And BTW, all Rare Beauty products are vegan and cruelty-free!

Promising review: "Love, love, love!! I'm obsessed with the color and the formula!! So pigmented, easy to blend, and long-lasting. I have oily skin, and this is the only cream/liquid blush that doesn’t make my skin greasy but glowy and look natural." —Phoebenguyenn, Sephora customer

Get it from Sephora for $20 (available in eight shades) or from Kohl's for $20 (available in 11 shades).

16. A 'Hoy es tu Dia' notepad (or 'Today is your day') to help you track daily goals, scheduled meetings, and even cups of water a day. 

a green to-do note pad with seven sections
someone writing in the notepad
Jen Zeano Designs / Etsy

Jen Zeano Designs is a Texas-based, Latine, and queer-owned small business with original, beautifully designed apparel, accessories, and stationery. 

Get it from Jen Zeano Designs on Etsy for $16

17. Or a monogramed journal if you need a place to let things out every day. It's got 160 pages with an attached book, an elastic pen holder, and the cutest floral design for the monogram. 

a black journal with a floral B on the cover
Mug Dealer / Etsy

Mug Dealer is a Latine-owned small biz based in Riverside, California. They're known for their clever mugs and beautiful handmade, traditional Folklorico skirts, dresses, and blouses.

Get it from the Mug Dealer on Etsy for $12

18. A four-pack of HummingBee beeswax lip balm made of natural, nourishing ingredients like honey and vitamin E to prevent dry, cracked lips. It's even naturally scented and flavored from beeswax and honey sourced from the business owner's own beekeeping farm! 🐝🍯

a reviewer showing the tube of lip balm without the cap
another reviewer showing the packaging

HummingBee is a family-owned small business founded by married couple Umberto and Angelica, who have been beekeeping in Colombia and New Zealand for 25 years.

Promising review: "I bought this set of beeswax lip balms from HummingBee a few weeks back. My lips are often dry and chapped, so I have tried several brands, looking for one that really keeps them moist. I can say that this product moisturizes the lips for a longer time than other brands that I have tried. I like the fact that it doesn't contain any flavoring, but it contains vitamin E, which keeps lips hydrated and healthy. I loved it so much that I am ordering this product as a gift for friends and family. It comes in a cute box with four lip balms, which I found super super convenient. I will be ordering these lip balms regularly." —Carlos Rojas

Get a pack of four from HummingBee on Amazon for $6.99.

19. A sunshine shampoo bar with notes of bergamot, eucalyptus, and French vanilla. It'll gently clean and moisturize the scalp of any hair type, but the biz owner says curls especially thrive with it. 

hands holding up the yellow shampoo bar in the sun
Curly Ely / Etsy

BTW, it lasts up to 60 washes!

Curly Ely was founded by California-based, Guatamala-born Sucely Montoya, who created the shampoo and conditioner formula with inspiration from her grandmother. A percentage of every purchase from this Etsy shop goes toward ending child hunger in Guatemala.

Promising review: "I was intrigued by the multi-use quality of this conditioner. I’ve been using it to condition my hair and beard, and also to shave. The natural and organic ingredients help prevent irritation or razor bumps. By far the best conditioner bar I tried. So good that my wife stole it from me ahah!" —Etsy Customer

Get it from Curly Ely on Etsy for $14.99

Get the 3-in-1 conditioner bar for $14.99, too!

20. A Franca handmade mug to hold your warm chamomile tea or your energizing matcha drinks. The original abstract face design is beautiful, and the porcelain exterior is dishwasher and microwave safe, too!

This Latinx-owned and AAPI-owned brand was founded by Jazmin De La Guardia and Sierra Yip-Bannicq, two great friends hailing from Paraguay and France respectively. Their brand was inspired by and named after the term "lingua franca," which means common language. They aim to speak to the commonalities between human beings with their handmade functional art pieces. 

Get it from Franca NYC for $45 (also available in a set of six).

21. A clarity bath bag from House of Intuition so you can soak in a blend of relaxing minerals and herbs that can help relieve sore muscles, joints, and arthritis pain. 

the bath bag packaging
the ingredients laying out
House of Intuition

Ingredients of the Clarity Bath Bag include ultra epsom salt, Himalayan sea salt, organic pink roses, organic lemongrass, and organic peppermint.

House of Intuition is a queer and Latinx-owned small business founded by Marlene Vargas and Alex Naranjo in 2010. 

Get it from House of Intuition for $8.50 (available in three mixtures).

22. A plant-based after sun recovery lotion because sometimes we forget to put on sunscreen (it happens). This lotion provides hydration, cooling, and immediate relief to sunburned skin, thanks to ingredients like aloe, coconut oil, and jojoba oil. 

a model holding up the lotion bottle
Amazon

Thrive Natural Care is a small, regenerative plant-based skincare brand based in Costa Rica and San Francisco, and co-founded by Laura Arce and Mario Garcia. Their natural products include sunscreens, cleansers, moisturizers, and more.

Promising review: "I bought this as an alternative to some aloe vera products I have used in the past. This product is instantly cooling and feels great on the skin! Offers relief from sunburn quickly! It smells pretty natural. Would definitely recommend if you are in need of or are going on vacation soon and want to bring this just in case!!" —Homeschleich

Get it from Thrive Natural Care on Amazon for $14.95

23. Beautifully pigmented nail polish so you can clear your mind while giving yourself a super-cute manicure. There's so many great colors to choose from — you may just want to get multiple bottles!

a group of nail polish bottles in different colors
models holding up a blue and green polish
Wool & Indigo

Wool & Indigo is a Latinx-owned business that sells a small collection of high quality, sustainable home decor, candles, and self-care items from global artisans. They create small batches only, and utilize wool, cotton, and hemp to ensure things are better for the environment. 

Get a bottle from Wool & Indigo for $22 (available in seven colors). 

24. A mucho amor candle with notes of apple, peach, grapefruit, and cherry blossom. TBH, I'm already obsessed just from that fruit floral list alone, but to top it off, the candle is also inspired by Puerto Rican astrologist Walter Mercado and his infamous phrase "Mucho Mucho Amor." 

the 8.5 ounce candle jar
Bonita Fierce Candles

This small Latinx-owned business was founded by Melissa Gallardo in 2020 during the early months of the pandemic. Gallardo used it as a way to share one of her favorite self-care practices and culture with the world! Each candle vessel is made to be reused (yes, environment!) and the candles have a 50-to-60-hour burn time.

Get it from Bonita Fierce Candles for $30.

25. A Cermonia scalp oil and massager bundle to start your self-care and wellness journey at the roots. The award-winning Aceite de Moska oil will enhance growth (!!) and shine (and it's non-greasy so...LOVE), while the Scalp Masajeador brush gently exfoliates, helps boost shine, and just feels so dang relaxing. 

a model holding the up the brush and the oil bottle
a closeup of the oil being put on curly hair
Ceremonia

FYI, this bundle is the most rated item for Ceremonia! Reviewers are obsessed.

Ceremonia is a Latinx-owned hair care brand founded by Babba Rivera that sells haircare, styling products, and hair-related accessories.

Promising review: "[This duo is] life changing, absolutely incredible, and would give 500 stars if I could. Ever since I started using Ceremonia products, my hair has been changed in the best way possible. I have super thick long hair, and the first time I used the Scalp Power-Duo, I immediately noticed a difference post-shower when I brushed my hair. It felt sooooooo smooth. The next day, one of my best friends commented on how healthy and shiny my hair looked! It was extra validation (I didn't need) that this stuff really works, and fast!!

Oh, and don't get me started on the scalp massager. Makes me feel like I'm finally treating my hair right and she's getting the love and care she deserves. Luxurious vibes all around. 10/10 would recommend." —Emma T., Cermonia Customer

Get the Scalp Power duo from Ceremonia or from Sephora for $38. 

OR get each item individually: The Scalp Remedy Oil for $25 and the Scalp Masajeador for $16.

26. Touchland's Glow Mist Hand Sanitizer so you're a quick spritz away from killing 99.9% of germs on your hands and moisturizing your skin at the same time. It's common knowledge that sanitizer can be very drying for your skin, but this glow mist does the *exact* opposite and works to rejuvenate skin, too!

Amanda holding the hand sanitizer
a gif of the writer spraying the sanitizer
Amanda Davis / BuzzFeed

This particular Touchland sanitizer is scented with rosewater, and I absolutely love it! Aside from killing daily germs (which, as the main point of sanitizer, is awesome), it also smells amazing and leaves my hands feeling soft, refreshed, and *not* sticky like many other options on the market. I was so excited to finally get away from the strong, alcohol-scented hand sanitizers and love that this hydrates my hands, too. In my opinion, it's 100% worth the price (especially for my skincare lovers!). It honestly never leaves my purse!

Touchland is a Latinx woman-owned that was started in Barcelona by founder and CEO, Andrea Lisbona in 2010. 

Promising review: "Sanitizer just doesn't get better than this! The lightweight feel, the hydration, and the fresh rose scent, ugh! Perfection 10/10!" —Natalie S., Touchland customer

Get it straight from Touchland for $16 (available in 14 other scents for $9+) or from Amazon for $16

27. A fun Mia del Mar bubble mask that's made to brighten and rejuvenate skin. Reviewers say that this mask feels ~really~ good on the skin and even has a glittery tint to it. This will be a hit during a night in with your besties!

a model with the bubble mask on
a reviewer holding the bottle

Mia del Mar is a Miami-based beauty brand where you'll find a variety of vibrant makeup and skincare products. It's owned and run by a team of folks who proudly come from the United States, Colombia, Argentina, Venezuela, Cuba, and Brazil.

Promising review: "A shimmery foaming mask! It feels good on the skin and leaves you with a natural shimmer. The smell is [and] certainly wakes you up and stays with you for most of the day. I like the natural, shimmer tone it gave my skin. Super refreshing mask." —Vianney R Ferguson

Get from Mia Del Mar on Amazon for $45.

28. Picaboo underboob rash treatment to soothe skin irritations underneath breasts (typically caused by sweating) or skin conditions like eczema. It's made with matcha butter, coconut oil, witch hazel, candelilla wax, and pure essential oils.

a model holding the small jar of cream
La Parea Wellness / Etsy

Several reviewers also noted that Picaboo worked for stuff other than underboob irritation, too! 

La Parea Wellness is a New Jersey-based Latina-owned small business that provides natural and organic skincare and home products.

Promising review: "This product works beautifully. Took care of my itching and burning instantly. Definitely recommend." —Nancy Bogucki Merkel, Etsy Customer

Get it from La Parea Wellness on Amazon Handmade or Etsy for $26.99.

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