4 Things That Everyone In The Fashion Industry Knows

The fashion industry isn't just catwalks and glamour - it's hard work and long hours of blood, sweat and tears, with the products on the market being just the end product of it all.

Hamster Wheel

Michele Kelly, founder of Infinite Intelligence, explains "once you jump on the fashion bandwagon, the seasonal fashion cycles are never ending. Strength of character required".

Trends Will Come Back - No Matter How Unlikely It Seems

Current trends and fashions are usually recycled from previous eras. The colourful, out there fashions of the 80s regularly make a comeback. Sometimes, even the trends that seemed absurd at the time will make a surprise return. Remember the Mullet? The former favourite hairstyle of the hill-billy, no one would have imagined the mullet making a return. Despite this, it has made a recent comeback in some circles.

Snooze and you Lose

The way clothing companies respond to trends is vital in their success. The industry moves at such a fast pace that if you don't notice when trends are coming in and out, it could be disastrous for your company.

Believe the Hype

Clothing brands aren't just selling fabric, threads, buttons and zips - they are selling a dream, a "tribe" uniform, and consumers are eager to prove that they are part of the gang.