This Guy Creatively Landed An Agency Job By Showing Ads To The Agency Executives And Ceo's

"It’s hard to get your resume in front of the right people without connections"

Landing an interview that too in a big company is difficult most of the times and we’re not even talking about securing a job. But this guy took a different track.

facebook/sadatmirxa

Meet Sadat from Lahore, Pakistan – a self-taught social media specialist and graphic designer - who sent his resume directly to the CEO’s and Executives of the top ad agencies resulting a job at his favourite place.

“It’s hard to get your resume in front of the right people without connections so in order to bypass this I made a self-promoting ad and used Facebook’s micro targeting feature which is hidden in the Facebook ads manager tool to showcase my work and resume to specific people which helped me secure a job at one of the top ad agencies in the world” he told

First, he made a stunning full screen ad called canvas on Facebook which can only be seen on a smart phone, on the ad he explained why he is essential for the company, along with his portfolio. Click this link from a smart phone to see the canvas.

Facebook: sadatmirxa

Then comes the fun part, when we think of an ad we generally think of reaching thousands of people every day, but in this case, he used a reverse technique called micro-targeting – in which your ad only delivers to specific group of people – so he targeted specific people and showed them specific ads that were meant only for them.

facebook ads manager

with a very small budget, his canvas was seen by CEO's, GM, Design Heads and other Executives of the top ad agencies of Pakistan, and out of 5 agencies he targeted 4 of them called him for interview according to his blog post.

Facebook: sadatmirxa

and he successfully secured a job at Ogilvy & Mather Pakistan.

giphy