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US residents can opt out of "sales" of personal data.
If you grew up near Chicago—like I did—then you know that when you’re looking at colleges, everyone pretty much expects the same thing; Big 10 schools like Indiana, Michigan State, and the University of Illinois are practically magnets for Chicago high-schoolers. No one would bat an eye if someone said they applied to those schools. But you should have seen the looks I got when I told people I applied to the University of Vermont. To Chicagoans, Vermont is like a half-forgotten, mysterious world whose greatest exports are maple syrup and Bernie Sanders.