In July of 2016, Nike posted a photo to Instagram featuring plus-size model Paloma Elsesser.
The photo has since gotten over 79,000 likes.
But people wondered: When would Nike offer clothing to fit plus-size women?
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Nike responded by saying:
Well, THE TIME HAS COME.
Nike
"Nike’s product range will continue to expand to ensure there is a perfect fit for every athlete," the brand said in a press release.
Nike activewear now comes in sizes that go up to 3X.
instagram.com
The Nike campaign features influencers Grace Victory and Danielle Vanier and aims to celebrate plus-size athletes.
And Nike’s Pro Rival and Hero bras size up to 38E.
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The plus-size collection extends to 44 items and includes running tops, tights, and training tanks.
Nike
You can check it out here.
And there's a ton of ~athleisure~ to go around, too.
instagram.com
So cute. So comfy.
Minimalism TO THE MAX.
Nike
Yes, yes, and yes.
Let's keep going.
Polow da Don / Anonymous / Da Internz
