Halloween is so hot, that even fast food chains are getting in on all the spooky marketing action.
Take Burger Kingโs latest promotion, for example. Theyโre now offering a โNightmare Kingโ burger that is โguaranteed to give you nightmares.โ Excuse me?

For starters, itโs green. Yep. The burger buns are totally unapologetically green.

People are a little wary about this newest addition to the Burger King menu.
@BurgerKingโs new #NightmareKing burger be lookin like Squidwardโs crabby patty. #burgerking #halloween
Green bun? I don't think I can get past the GREEN bun. Burger King releases #NightmareKing - a special burger for #Halloween. Are you up for the scare? https://t.co/GjWETnYzOy
@brookbanktv Mike, Hmm?! I don't think I'll be getting a #NightmareKing burger for #Hallowenn!
But they're definitely curious.
@BurgerKing getting into the Halloween spirit with the #NightmareKing! Itโs a quarter pound burger, crispy chicken fillet, cheese, bacon, mayo, onions and a ghoulishly #GreenBun! ๐คข I dare you to try it... ๐คฃ https://t.co/c7hQoP3fzC
Hereโs the kicker: Burger King actually worked with Florida Sleep & Neuro Diagnostic Services, Inc. to study sleep patterns that are common after someone ingests a burger.
You should know, a vegetarian option is also in the works.
You're hearing it here first โ yours ghoulishly is recreating a vegan friendly version the #NightmareKing. ๐๐ช๐ https://t.co/uG1UOHLYFP
What say you?
Would you try it? @BurgerKing rolling out the #NightmareKing for the #Halloween season! Itโs a quarter pound burger, crispy chicken fillet, cheese, bacon, mayo, onions and a ghoulishly #GreenBun! https://t.co/qGkMzPpPIB