People Are Spending $60 On Unfiltered, Untreated Water And It's Selling Out

Why?

The popularity of raw water is rising. So what is it, exactly? It's untreated, unfiltered, natural spring water.

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And it's been making headlines lately due to the increase in its popularity and its questionable origins.

Some people are going straight-up gaga over raw water that costs about $60 for less than three gallons.

Originals

You read that right.

We're talking about brands like Live Water that are not only selling out, but are announcing a price increase.

Live Water / Via livespringwater.com

The cost of a 2.5-gallon jug reportedly went up from $37 to $61.

Now the hype of this so-called raw water is getting reactions like this!

Marcus Sounness @paper_collar

Just keeping up with the latest food trends @paper_collar #RawWater #livewater Fresh as a daisy!

08:37 AM - 03 Jan 2018

And this...

Antonious Caesar II @Knoxy_28

...have you ever wondered why when you go to Mexico of Brazil they tell you to only drink bottled water? Now For 60… https://t.co/blKwGaxQFp

04:35 PM - 03 Jan 2018

Then there's this poignant perspective.

Facebook: kaisercj

Although raw-water consumers think they're getting health benefits, there is actually no scientific proof to back that up.

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In fact, food-safety experts say that drinking untreated, unfiltered water directly from the spring could be dangerous.