Digital Marketing- Evolution And Becoming A House Hold Name In Business Arena

A few years ago one has to publish advertisements in local daily newspapers, hire a loud speaker and resort to distributing pamphlets in the local market in order to publicize his newly opened venture. Apart from time consuming and difficult one has to limit his reach to only a few people in and around the locality.

What's the change

First heard in the 1980's Digital Marketing has made a significant impact on human life. In its initial years digital Marketing was focused on digital advertising, website creation or magazine publishing but as the years passed by and smart phones became a more familiar name then televisions and magazines, people are used to downloading interactive apps of their cherished brands. This form of digital marketing is not only effective but also has a reach to mass audience. If you look at a business strategy today you would find out that big firms are trying to capture customer attention by digital marketing campaigns including

1) Online Surveys

2) Social Media Campaigns

3) SEO

4) SMM

Although the first two are quiet familiar terms the last two are quiet new in digital marketing strategies.

SEO or Search Engine Optimization is altogether a new domain of digital marketing. It is the process of ranking a particular page on top of search engine results through intelligent tactics and back linking process. This field has gained much importance due to the following statistics.

1) Around 75% of Search Engine Users never go beyond the first page.

2) More than 70% Users always opt for natural results and pays no heed to sponsored results

SMM or Social Media Marketing is the use of Social Media Networks including Facebook, LinkedIn and Twitter to create brand awareness among prospected customers for example an airline company conduct surveys asking social media users regarding which route should they be focusing on or a software company conducting polls to know the customer satisfaction rate regarding their new Software utility.

Effects of Digitalization and digital Marketing

The effect of Digitalization is such that India one of the largest democracies in the world faced no issues while its Prime Minister suddenly announced Demonetization and made 500 and 1000 notes illegal last year. People were able to survive without currency just because of digitalization.

Today having a well designed website is more important than the actual product itself because prospective customers at first look the website of the product they are looking to buy.

This article focuses on the rapidly growing digital marketing strategies and its impact on prospective customers in selection of their brand.