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    The New Marc Jacobs Campaign Is Really Something

    And that's mostly thanks to its breakout star, model Lily McMenamy.

    Shot by Juergen Teller and styled by Katie Grand, the fall/winter 2013 Marc Jacobs campaign features models Lily McMenamy and Edie Campbell.

    It's definitely something.

    Something unusual.

    For the record, here's Lily on a more conventional editorial shoot:

    Posing at a glamorous fashion party:

    With her mother, top model Kristen McMenamy:

    And one showcard from her Paris-based agency, NEXT Model Management.

    Still a reasonably fresh face on the modeling circuit, Hedi Slimane gave Lily her runway debut, in the spring/summer 2013 Saint Laurent show.

    She also walked in the label's much-maligned fall/winter 2013 runway show.

    She's already landed an i-D cover.

    And Marc Jacobs clearly fell in love with her look this season. She landed a pivotal spot in his eponymous runway show.

    And popped up in the Louis Vuitton show too.

    Her campaign co-star Edie Campbell opened both the Marc Jacobs and Louis Vuitton shows, for what it's worth.